Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Vasilyeva Tamara Afanasyevna

Scholastic degree


Academic rank

associated professor

Honorary rank

Organization, job position

South-Russian State University of Economics and Service
   

Web site url

Email

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Articles count: 1

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CLARIFICATION OF THE CONCEPT OF “MARKETING ORGANIZATION” IN THE CONTEXT OF ADAPTIVE, FLEXIBLE PRO-DUCTION

abstract 0571003006 issue 57 pp. 52 – 95 30.03.2010 ru 2855
The results of the analysis of the conceptual framework of marketing and its impact on the flexibility of an enterprise are given. The article may be useful for marketers, economists, managers and other specialists which are engaged in resolving of problems of marketing and are engaged in the building of a flexible production
.