Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Kalitko Svetlana Alekseevna

Scholastic degree


Academic rank

associated professor

Honorary rank

Organization, job position

Kuban State Agrarian University
   

Web site url

Email

kalitkosvetlana@rambler.ru


Articles count: 13

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155 kb

ACCOUNTING ETHNO-PSYCHOLOGICAL FEATURES IN PERSONNEL MANAGEMENT

abstract 1071503074 issue 107 pp. 1116 – 1130 31.03.2015 ru 891
The article presents the analysis of theoretical and empirical results of the study of ethno-psychological peculiarities of representatives of the two ethnic groups. The results were given for comparative analysis and the semantic value sphere of personality, peculiarities of structuring experience. The research is more applied in nature and allows to optimize the structure of personnel motivation and optimal balance of formal and informal elements of the activity in interaction with employees from a practical point of view. In the study we have used data obtained on the respondents residing in the territory of the Krasnodar region and the Republic of Adyghea
239 kb

COMPETITIVENESS MANAGEMENT OF JUICE PRODUCERS IN THE SOUTH FEDERAL DISTRICT

abstract 1141510063 issue 114 pp. 853 – 876 30.12.2015 ru 1205
This report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management
889 kb

DIVERSIFICATION OF ACTIVITIES AS A METHOD OF DISTRIBUTING THE RISK OF DAIRY PRODUCERS IN THE KRASNODAR REGION

abstract 1301706064 issue 130 pp. 894 – 910 30.06.2017 ru 279
The main indicators of the state of the dairy industry of the Krasnodar region are given. The results of the marketing research of consumers of the dairy products market of the Krasnodar region are considered. The article reveals reasons for dairy products appeal, reasons for rejection of dairy products, distribution channel structure, consumer preferences for types of dairy products, the frequency of purchase, the level of consumer satisfaction by dairy products range, consumer preferences for manufacturers of dairy products, consumer opinion about the price and quality of dairy products, characteristics of consumers portrait by sex, age, education, occupation, place of residence. The necessity of diversification of activities of agricultural producers, which is a process of allocating funds to be invested between different objects of investment that are not directly linked is substantiated. The possibility of processing of milk by agricultural producers of the Krasnodar region to meet the basic needs of the population and guests of the Krasnodar region and the further formation and development of the market of dairy products in the region is pointed out. The investment project for construction of a dairy plant is presented and the prospect of its implementation and compliance with consumer preferences is considered. Negative trends in the dairy market are noted. The prospects of development of the dairy products market of the Krasnodar region are indicated
265 kb

ENSURING ECONOMIC SECURITY OF THE HIGHER EDUCATION SYSTEM IN THE RUSSIAN FEDERATION

abstract 1041410020 issue 104 pp. 303 – 313 30.12.2014 ru 1042
The article focuses on the proposals of improving the efficiency of economic security of the system of higher education in Russia
133 kb

EXPERIENCE IN THE IMPLEMENTATION OF COMPETENCE-BASED APPROACH IN THE PREPARATION OF MASTERS IN MANAGEMENT IN KUBAN STATE AGRARIAN UNIVERSITY

abstract 1001406095 issue 100 pp. 1456 – 1467 30.06.2014 ru 1647
The article presents the experience in the implementation of competence-based approach in the preparation of Masters in Management in Kuban State Agrarian University
461 kb

EXPERIENCE OF USE OF INTEGRATED MARKETING COMMUNICATIONS IN IMPLEMENTATION OF MEANS OF PLANT PROTECTION DURING RICE GROWING

abstract 1091505074 issue 109 pp. 1046 – 1063 29.05.2015 ru 912
The analysis of the development of the Russian market of means of plant protection was made. It was established that the companies-vendor of means of plant protection in Russia have a wide range of output products and extensive application areas. The leaders of the national market of products of plant protection among domestic and foreign manufacturers were identified. The condition of the production and the structure of the Russian market of rice in 2001-2013years were analyzed. The measures of government support provided for rice farmers by "program of state support of agricultural development and market’s regulation of agricultural products, raw materials and food for 2013-2020", were characterized. The analysis of the existing systems of protection of rice showed that the rice farmers have the potential of production to increase yields. Remedies for the seeds protection, controlling diseases (fungicides) and pests (insecticides) are used very rarely in the system of rice protection. A segmentation of the herbicide market in the Krasnodar region was made. The advantages of the new herbicide called "CITADEL 25" of the Singenta company, the world leader in the market of means of protection of plants, for increasing profitability of cultivation of rice were characterized. The reaction of clients to the price offer of the main herbicides for protection of rice was studied. By results of research the card of values of clients and their preferences was made. The experience of the “Singenta” company in use of the integrated marketing communications for change of values of producers of rice in the Russian Federation is given
159 kb

FINANCIAL SUPPORT AND FUNDING AS A MARKET MECHANISM OF REGULATION OF POULTRY PRODUCTS IN THE KRASNODAR REGION

abstract 1211607101 issue 121 pp. 1647 – 1662 30.09.2016 ru 542
Volumes of funds on the activities of the program Development of the poultry in the Krasnodar Territory are presented for 2011-2013 and the years of its implementation; the evaluation criteria to achieve the targeted poultry industry program in the Krasnodar region. The results of production capacities in the livestock in the reporting period are considered. Investment projects in the sector of the Krasnodar Territory Poultry are analyzed and their prospects for the implementation and compliance with consumer preferences are assessed. State program of the Krasnodar Territory Development of agriculture and regulation of markets for agricultural products, raw materials and food (term implementation of the program 2016-2021) is described in the section on livestock subsector funding. The main issues of the agrarian and industrial complex development in the Krasnodar Region are considered. Target indicators for state program Development of agriculture and regulation of markets for agricultural products, raw materials and food are given. The need for state support of poultry subjects of agribusiness industry of the Krasnodar Territory activity in modern conditions to meet the basic needs of the population and guests of the Krasnodar Territory and the further formation and development of the market of poultry products in the region and pointed out
217 kb

STATUS AND DEVELOPMENT TRENDS OF THE RUSSIAN INVESTMENT MARKET

abstract 1311707058 issue 131 pp. 684 – 699 29.09.2017 ru 991
The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered
107 kb

STRATEGY MANAGEMENT OF DEVELOPMENT OF SUBURBAN AGRICULTURE (FOR EXAMPLE, IN KRASNODAR CITY)

abstract 0731109008 issue 73 pp. 78 – 88 30.11.2011 ru 1628
The article presents the evaluation of availability of own basic food products to residents of Krasnodar city; priority of development of suburban agriculture is shown; list of strategic management instruments for development of suburban agriculture is given
396 kb

THE IMPROVING OF ASSORTMENT BY «BUMFA GROUP» IN CHERKESSK

abstract 1111507029 issue 111 pp. 520 – 537 30.09.2015 ru 897
The article presents and analyzes the assortment of "Bumfa Group" with the methods of ABC analysis, XYZ-analysis. It gives the description of the goods offered by the organization, its customers and its main competitors. The profile of competitive advantages and disadvantages is compiled. It presents the results of marketing research of consumers acquiring products offered by LLC "Bumfa Group" - the goods in terms of popularity, the factors influencing the decision to purchase, customers’ satisfaction in price, packaging and product quality, the results of customers’choice of new products to update the assortment, customers’ satisfaction in volume of incoming advertising information about the products of "Bumfa Group." The necessity to optimize the assortment of the organization is founded. To achieve this aim we developed a project to introduce new products in the range of goods - wet wipes for office equipment. The characteristics of the new product, the production plan and performance indicators of the project are supplied
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