Scientific Journal of KubSAU

The article reviews possibilities of application of information technologies to assess the risks. It also presents the results of a software module for the assessment of business risks

The article examines the factors, which influence the formation of the market of poultry production. Agricultrual producers have developed diversified business channels, which depend on the nature of the economic interests of the owners of farms, local market conjuncture, the level of development of its own product processing and logistics structures. The growing share of imports has created a tangible threat to food security and the increasing dependence of megalopolises and big cities on import, in addition long-term relationaships have been destroyed within the existing socialist system, increased prices disparity. Only at the beginning of the 21st century Russian poultry industry started to get rid of the consequences of liberal market reforms. In many ways, the development of industry were contributed by the realization of the priority national project «Development of agriculture» and by the State program of development of agriculture and regulation of markets for agricultural products, raw materials and food for 2008-2012. However, the modernization of poultry subcomplex was mainly catching and accompanied by increasing dependence on imports cross, equipment, premixes and feed. Poultry organizations have high debt on loans, subsidies for reimbursement of the cost of interest com unevenly, putting poultry farms in a disastrous situation. In 2014, Russia has 21 region – poultry donor (where the volume of domestic production exceeds consumption) and 61 recipient regions (where the volume of domestic production is less than consumption)

The article presents the results of the marketing research of consumers and consumer preferences that affect the formation of the market of poultry products in the Krasnodar region. We have shown a composition of market participants of poultry products: agricultural organizations, private households, small farms; trade and procurement enterprises and their associations, consumers' organizations; processing plants; enterprises and organizations of industrial infrastructure (production and technical, combined feed, transport, construction, and others); organization of the market infrastructure (credit, marketing audit, insurance, wholesale and retail, information and commercial centers, exchanges, wholesale markets, other forming distribution and logistics system). Using the results of market segmentation, companies can choose the strategy of marketing to different segments of the market (the choice between a differentiated approach to the segment and to the adaptation of products to each of them and one for global sales, taking into account the needs of all segments), or focus only on any particular segment. Segment structure of the market of poultry products is a division of the demand segment of the domestic market; at the same time, the sectors of the market dictate poultry enterprises how to prioritize areas of their activities. Competitive advantages of poultry organizations appear in the case of presenting customers high requirements for poultry products. We characterize the approaches to the choice for the producers on their own market niche

Foreign investments are one of the integral parts in the structure of international capital flows. There are various forms of foreign capital. In the analysis of these forms general principles to the classification of investments that involve, and sometimes reglamentary, their separation on targets, deadlines, investments, forms of ownership of resources investment, risks and other characteristics can be used. Investment activity may be represented in the form of investments, regardless of their source of income and outflow in the country of investment, different forms to obtain economic benefits (profit) and the achievement of other macro - and micro - goals of the government. Analysis of the data of The Rosstat and Bank of Russia indicates that in the Russian Federation there is a significant decline in the inflow and outflow of foreign investment and the export of capital, as before, exceeds import, which characterizes the investment climate unfavorable to investment of foreign capital in the Russian economy. This phenomenon is due to the anti-Russian sanctions aimed at reducing Russia's influence in the international relationships and reduce its capacity. International investment cooperation does not meet potential opportunities. Therefore, it is necessary to not only search for new forms and methods of mutual investments but also search the creation of modern infrastructure investment complex in the field of foreign economic cooperation and strategic partnership. The attraction of foreign investments into the Russian economy requires significant organizational efforts from the Russian federal and regional authorities, and private companies, financial institutions. It should be aimed at reviving the economy and getting access to advanced technologies and methods of management; contribute to the effective production, integration into the world economic system

The article presents an analysis of the theoretical and conceptual foundations of innovation and innovation activities. The study revealed the following classification features of innovations: scope, object, cause of beginnings, stages of STA, which resulted in the innovation, the degree of intensity, the depth of changes, novelty, the pace of innovation realization, the scale of innovation, a place in the enterprise, productivity, innovation effectiveness, nature of the need. The final result of innovation is not only to get economic but also scientific and technological, social, ecological and other effects. The innovation process in poultry is turned directly to the introduction of new ideas on the stages of production. Poultry farming is a dynamic, growing sector of the domestic agricultural complex, the most precocious branch of livestock, characterized by high production efficiency. The cost-effectiveness of producers’ innovation is reflected by net discount profit, profitability index, the period of payback discounted costs and internal rate of return of the project. It was found that one of the most pressing issues arising at the moment is the presence of international competition. It is necessary to solve a number of problems related to the improvement of product quality, effectiveness increase of applied technologies, favorable veterinary conditions on poultry farms. In the period of introduction of innovation technologies in the poultry it is necessary to prepare promptly the personnel which will be working with the new equipment and new technologies

The ensuring of high rates of development and growth of competitiveness of tourism organizations in the long term, especially in the context of economic sanctions is predetermined by the level of investment activity. In a competitive environment, the most important factor of profit maximization is investing in business diversification. The object of our research was Sochi Seasons LLC, Sochi. The main activity of the organization is reservation services in the sphere of tourism, transport travels in the Kuban and Abkhazia and various excursion programs. The analysis shows that the unstable growth of profitability indicators of economic activity does not contribute to ensuring the competitiveness and investment attractiveness of the organization, it is a brake on investment processes. The results of SWOT-analysis in the organization testify to the difficulties of the firm's position in the market. In Sochi Seasons LLC, in order to increase the efficiency of investment activities are proposed: business diversification; improvement of commercial activities. The creation of a tourist cafe in the Krasnaya Polyana area along the route of tourist routes is a profitable business with great potential for development. Evaluation of economic efficiency indicates the feasibility of investing in a project that is characterized by an average degree of risk. The system of commercial, organizational and financial functions aimed at the most complete and rapid satisfaction of the demand of tourism services consumers should provide for: a comprehensive study of the state of the tourism market and the prospects for its development; perfection of forms, methods of realization of services; improvement of pricing policy; organization of advertising activities; forming of a strategic marketing plan

The article presents and analyzes the assortment of "Bumfa Group" with the methods of ABC analysis, XYZ-analysis. It gives the description of the goods offered by the organization, its customers and its main competitors. The profile of competitive advantages and disadvantages is compiled. It presents the results of marketing research of consumers acquiring products offered by LLC "Bumfa Group" - the goods in terms of popularity, the factors influencing the decision to purchase, customers’ satisfaction in price, packaging and product quality, the results of customers’choice of new products to update the assortment, customers’ satisfaction in volume of incoming advertising information about the products of "Bumfa Group." The necessity to optimize the assortment of the organization is founded. To achieve this aim we developed a project to introduce new products in the range of goods - wet wipes for office equipment. The characteristics of the new product, the production plan and performance indicators of the project are supplied

The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered

In the article, the approach to the organization of quality management in an agricultural feed company, as well as areas for improvement of substantiated incentive in feed production is presented

The article has identified, systematized and ranked by priority the factors that contribute to the content, structure and efficiency of production and the technological infrastructure of the agri–food market in the Republic of Adygea and determine the growth and improvement of product quality, the degree of resource-saving and productivity growth that allowed us to substantiate the steps of determining the level of development in the infrastructural support on the basis of building relevant factors according to their impact on the competitiveness of producers and the region as a whole. Based on the analysis of the current state of production and technological infrastructure of the agri–food market in the Republic of Adygea, we proved the need to reduce the complexity of the production processes through automation and mechanization of the most labor–intensive elements of resource and storage technologies and diversification of them through long–term storage of agri–food products. By calculating the warehouse stock and the needs of identified storage capacity we decided to reduce the unit cost for storage of agricultural products, which allowed proving return on investment in the development of resource–saving technologies in the organization of distribution logistics facilities in the region. We prove the economic feasibility of investment in on–farm storage organization of fruit and vegetables in the agricultural organizations of the Republic of Adygea in a significant seasonal shift of purchase prices and increased cost of the services of third–party storage facilities, allowing more specific ways to enhance the competitiveness of warehouses and facilities of industrial and technological infrastructure of agri-food market in general