Name
Guseynova Maria Azadovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State University
Web site url
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Articles count: 2
The analysis of economic effect of new method of estimation of financial performance is reviewed in the article. The example of the program’s work, which determines financial performance of a company with advertising investments, is described and the mostly important results are discussed
The models of the estimation advertising effectiveness are reviewed and analyzed in the paper. The algorithm and example of the program’s work, which determines financial performance of the company with taking into account advertising investments is described and the mostly important results are discussed