Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Zaychenko Svetlana Evgenyevna

Scholastic degree

—

Academic rank

—

Honorary rank

—

Organization, job position

Kuban State University
   

Web site url

—

Email

zajchenko.svetlana@yandex.ru


Articles count: 1

132 kb

MODERN ASPECTS OF CUSTOMER RETENTION IN THE BANK

abstract 0761202018 issue 76 pp. 206 – 217 29.02.2012 ru 6304
The article investigates the current issues management client base of commercial bank. Set objectives that are set when working with clients, the rationale for the development of client policy. We study the principle of segmentation as the basic principle is to develop the customer base and its market capitalization. The necessity of developing and implementing programs of bank loyalty. Identified gaps and proposed major activities, which should give special attention to improve customer retention policy
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