Scientific Journal of KubSAU

The article considers the questions of efficiency of the program-target management of agro-economic systems development of the region. The methodical efficiency assessment approaches of target programming of fruit and berry industry of the Krasnodar region are shown in the article

The article is devoted to the important problem of competitiveness of agricultural production. The concept of long-term socio-economic development of the Russian Federation up to 2020 focuses on increasing the competitiveness of domestic producers and the ecologization of products. In modern conditions of Russia's economic sanctions and limited domestic commodity producers are significantly affected. The development of the competitiveness of individual enterprises is possible in case of forming of clearly-defined economic consumer - demand oriented policy. The article provides interpretation of definition "competitiveness" by the various authors and highlights its substantial features. The dynamics of fruit plantations, volumes of croppage and productivity of fruit production are reviewed and analyzed. The areas of pome and drupaceous crops in specialized farms of Krasnodar region in 2013 grouped by fruit zones are presented in the article. The advantages of domestic producers over the western ones are presented in view of food embargo imposed to European food products by the Government of the Russian Federation. In these conditions it is necessary to continuously improve the competitiveness of the products at the expense of maximum compliance with consumer and cost characteristics of existing and potential demands of customers. The sociological research aimed at identifying the consumer demands to fruits and berries of the population of the city of Krasnodar was conducted. The research aimed at identifying factors influenced on the consumers while choosing fruit at the markets of the city of Krasnodar was conducted. The estimation of factors influencing on consumers' choice was conducted. The data has been presented in the ranking. The perspective courses of business entities' activities which orient on development of competitiveness in conditions of globalization, ecologization, institutional and economic constraints were determined

The article deals with an actual problem of modern development of the higher education – how to increase an efficiency of academies and employers during the experts’ training competition. It is reported about the investigations’ results where the employers’ satisfaction of the level of Krasnodar graduates’ training was considered. From the employers’ point of view the most important quality criteria of specialists’ preparation are revealed. It is analyzed the correlation of expectations and perceptions of formation the revealed quality’s criteria of graduates’ training by employers. One of the most important causes of expectation discrepancy of employers and results of higher school activity is chosen. It deals with the interrelation between graduate’s competence and competences which must be formed during the training. The consequence discrepancy of the main competences on one of the training’s directions of bachelors and a number of the disciplines’ hours forming these competences is revealed. It is offered to intensify academies interaction and employers concerning creation a model of important and competent specialist. Quantitative shortcomings of graduates’ jurisdiction are marked. It is recommended to make a method of educative evaluation to express minimal, sufficient and advanced level of graduate’s competence. Estimation instrument is the fund of evaluative facilities of estimated means of disciplines. Elements as a part of the fund are determined for objective measurement of competences formation together with employers

The article examines the issues of competitiveness of production of fruit products. We carried out a strategic analysis of the competitiveness of the fruit industry of Krasnodar region