Scientific Journal of KubSAU

The article considers the questions of efficiency of the program-target management of agro-economic systems development of the region. The methodical efficiency assessment approaches of target programming of fruit and berry industry of the Krasnodar region are shown in the article

The article is devoted to the important problem of competitiveness of agricultural production. The concept of long-term socio-economic development of the Russian Federation up to 2020 focuses on increasing the competitiveness of domestic producers and the ecologization of products. In modern conditions of Russia's economic sanctions and limited domestic commodity producers are significantly affected. The development of the competitiveness of individual enterprises is possible in case of forming of clearly-defined economic consumer - demand oriented policy. The article provides interpretation of definition "competitiveness" by the various authors and highlights its substantial features. The dynamics of fruit plantations, volumes of croppage and productivity of fruit production are reviewed and analyzed. The areas of pome and drupaceous crops in specialized farms of Krasnodar region in 2013 grouped by fruit zones are presented in the article. The advantages of domestic producers over the western ones are presented in view of food embargo imposed to European food products by the Government of the Russian Federation. In these conditions it is necessary to continuously improve the competitiveness of the products at the expense of maximum compliance with consumer and cost characteristics of existing and potential demands of customers. The sociological research aimed at identifying the consumer demands to fruits and berries of the population of the city of Krasnodar was conducted. The research aimed at identifying factors influenced on the consumers while choosing fruit at the markets of the city of Krasnodar was conducted. The estimation of factors influencing on consumers' choice was conducted. The data has been presented in the ranking. The perspective courses of business entities' activities which orient on development of competitiveness in conditions of globalization, ecologization, institutional and economic constraints were determined

Features of various approaches to formation of social policy in conditions of global economic fluctuations are considered in the article. The authors suggest that the main indicator of effective socio-economic policies at all levels of government; there may be only criteria for social development in society. The article also substantiates the necessity of development of methods of regulation of economic processes in terms of implementation of socio-cost-effective economic model. Theoretical basis cost-effective system consists of postulates on the dual nature of labor and labor theory of use-value (utility). The concept of the economic model proposed envisages humanization of socio–economic life. The differences in the models of "costly" and "creative" time are also considered and identified in the study. The authors concluded that the main factor of increase of efficiency of social labor becomes the constant growth of the real income of labor at constant cost reduction abstract. The results of the study can be the basis for the formation of a new system of public policies that enhance the welfare of the population and to create effective socio-economic planning model that may be particularly important in solving problems of social policy of Russia in conditions of global economic downturn

The article examines the issues of competitiveness of production of fruit products. We carried out a strategic analysis of the competitiveness of the fruit industry of Krasnodar region