Name
Krivoruchko Irina Sergeevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 1
The development of international cooperation has
promoted the updating of problems connected with
business communication effectiveness. These
problems are very crucial, because their solution may
predetermine the collaboration success of business
partners. The integral part of this success is the
efficiency of the exchange of textual information.
Nowadays the main information exchange method in
modern business relations is business correspondence
in English; therefore, its research makes an important
contribution to the solution of the pressing problem
connected with the achievement of some goals in
business. In the article, we analyze both general and
specific linguistic features of English business letters,
which differ them from texts of other fields of human
activity. A special attention is paid to the question of
the content and presence degree of lexicological and
phraseological units in English business letters. In the
end the author comes to the conclusion that business
communication is considered effective if it contributes
to the mutual understanding of partners with the help
of the most optimal means. The analysis of practical
material showed that these means could be
lexicological and phraseological units. The correct
choice of these units helps with the formation of those
features of a business letter, which would make it
effective