Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Chernenko Ekaterina Mikhailovna

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Kuban State Agrarian University
   

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Articles count: 1

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COMPETITIVENESS MANAGEMENT OF JUICE PRODUCERS IN THE SOUTH FEDERAL DISTRICT

abstract 1141510063 issue 114 pp. 853 – 876 30.12.2015 ru 1205
This report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management
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