Name
Normova Tatiana Aleksandrovna
Scholastic degree
•
Academic rank
associated professor
Honorary rank
—
Organization, job position
Kuban State Agrarian University
Web site url
—
Articles count: 10
The submitted article is devoted to adaptation of the
enterprise to crisis environmental conditions. Crisis
management includes a complex of the methods applied
in different functional subsystems of management.
Social technologies, methods of the economic analysis,
forecasting, development of difficult investment projects
and anti-recessionary programs, plans of restructuring
and reorganization — are applied in a complex to the
timely prevention and overcoming of crises. Crisis
management includes set of knowledge and results of
the analysis of practical experience which are directed to
optimization of mechanisms of regulation of systems,
identifications of the hidden resources, and development
potential at a difficult stage of development. Specifics of
crisis management are connected with need of adoption
of difficult administrative decisions in the conditions of
limited financial means, big degree of uncertainty and
risk. The problem of establishing effective crisis
management at the enterprises is difficult in the practical
relation and demands the most serious study in the
methodical plan. During system transformation in
Russia this problem became almost vital, defining a real
survival of a manufacturing sector our economy. In this
regard, studying of features of crisis management in
Russia in modern conditions is not only is actual, but
also essential for survival and functioning of enterprises
and organizations
This work is devoted to the analysis of economic
efficiency of municipal medical institutions in modern
conditions. Health care is one of the dominant sectors
of the social sphere. The quality of medical services
provided to the population is a key criterion for social
and economic development of society, so the theme
chosen is very relevant in our day. Currently there are
problems with the efficiency of healthcare institutions.
Unmet need of the population in the quality of medical
services, says the need for its development and
improvement
The article gives an analysis of the efficiency indicators for the production of plant growing products using the example of the reporting of CJSC "Centralnoe". We have revealed the mathematical model for the analysis of economic efficiency of production of plant growing products. In the work there were considered the following indicators characterizing economic efficiency: labor intensity; profit from the sale of fruits; profitability; cost of 1 centner of fruit; yield; costs for the maintenance of fixed assets used in production. Various models of the dependence of indicators characterizing economic efficiency on the above indicators were considered. As a basic culture, we have selected fruits, because these cultures are the main types of products for this organization. The authors singled out a reliable and qualitative mathematical model of the relationship between profit on sales and yield, labor intensity, and self-worth. Model could be used to determine the economic efficiency of organizations engaged in agricultural activities. The relevance of the study is due because these problem is one of the most important for all organizations that produce plant growing products. The agrarian sector has certain peculiarities, therefore, when determining of the economic efficiency of a separate economic entity and the industry as a whole, it is necessary to take into account these features
The article evaluates the competitiveness of Russia in the world economy. This aspect of the study was considered in the dynamics and historical perspective of world economic relations development, the world's leading economies being an example. The origins and nature of competition, the concept of substitute goods were considered as an important problem of market economic system. The place of Russian Federation in the modern external economic environment and real prospects of achieving a high position among the leading producing countries were studied based on retrospective data. A comparative analysis was carried out according to certain criteria between the highly developed States. Theoretical review of data to assess the competitiveness of Russia in the world economy showed that the crisis of recent years could not have a positive impact on both economic development level of the Russian Federation and its opponents. It is known that each approach to consideration of a specific situation has its advantages and disadvantages but this article provides the most comprehensive and detailed material on the subject matter. Evaluation of competitive ability of Russia in the global economy has shown the need to increase the production capacity of the domestic manufacturer, and consequently, the production power of the country is increasing. This will contribute to the strengthening of the international authority of Russia
The article is devoted to the development and improvement
of the sanatorium complex in Gelendzhik.
This resort complex is the crown jewel of the Krasnodar
region. It is an integral part of the state policy
and is included in the Russian Federation’s health
system. In general, all the links in the health resort
system in the sphere of health resort business in Russia
should be considered, from the central establishment
to municipal sanatorium. On this basis, in the
given article we show the investment project on improvement
of sanatorium activity, by construction of
small movie theater which will support the 3D format
is submitted, and also for increase of level of visitors
at movie theater will broadcast football matches,
hockey, etc. The done calculations have shown that
this project is profitable and will pay off in 2017 as it
has very high margin of safety, also the project possesses
low sensitivity to change of such parameter as
the cost of investments. Thus it is possible to draw a
conclusion that introduction of this project will increase
investment appeal of this territory
The article is devoted the analysis of factors of development
of world economy. These factors were
considered in the dynamics and historical perspective
of the development of world economic relations on
the example of the world's leading economies. In the
current economic crisis, many social problems that
require action at the international level have exacerbated.
Currently, however, a constructive dialogue
between the States has been suspended. Built for
many decades of diplomatic, cultural and partnership
relations are in the stage of deep depression and decline.
This phenomenon is accompanied by strong
sanctions policy both on the part of the EU and the
Russian Federation. Review of data for the analysis
of world economy development factors has shown
that globalization and integration processes at the
present stage do not have positive dynamics. For the
validity of the findings and an adequate assessment
of the existing macroeconomic situation the most
comprehensive and comparable information was considered.
We evaluated the factors having the main
impact on the dynamics of global economic processes
development. Thus, the analysis of world economy
development factors has shown the necessity of overcoming
of contradictions between the leading countries
to overcome the global challenges that no nation
can solve alone. This requires a civilized dialogue of
world economic and political leaders
The article is devoted to the study of the globalization impact on the development of states in the economic and other spheres. The subject of the research is the situation of the countries in the world economic and social hierarchy, due to the influence of globalization and its processes. The authors consider the main trends and the directions of the globalization of the world economy. In the article, the authors present the points of view of well-known figures of economics and politics. The processes of globalization have directly affected the Russian Federation. Based on their examination the main reasons, the advantages and the disadvantages of a global phenomenon are given, as well as predictions about the future development and the impact of globalization on the stability states vital activity. Some economic and statistical indicators directly related to the globalization of the world economy were given. A comparison was also made of these indicators, the Russian Federation and other mainly Western countries taken as an example. The obtained differences are explained by the uneven development of states and underdevelopment of one of them compared to the other, which leads these countries to different sides of the world economic road. The main perspectives caused by the globalization processes are reflected
The article is devoted to the process of import substitution,
which received active development in the
light imposed by Western countries so-called "antiRussian
sanctions". The subject of the research was
the production process in agriculture. The authors
conducted a study of the major trends and features of
import substitution and its effect on various economic
indicators and processes. The article presents statistics
of changes occurring under the influence of
this process on the level of the Russian Federation
and the Krasnodar region. The choice of the region is
due to the fact that the Krasnodar region is one of the
leaders among Russian regions in terms of agricultural
development. The study provides statistical data
for the last few years for the most complete and accurate
reflection of the dynamics of indicators of the
economic basis of products realization and production
of in the sphere of Agrarian and Industrial Complex
of Russia and the Krasnodar region. The authors
consider the prospects and possible results to which
the process of import substitution can lead. A prediction
was eventually made as to when and how the
Russian state will be able to safely and fully move on
to the process of import substitution
PRIORITY DIRECTIONS OF INCREASE OF THE EFFICIENCY OF INVESTMENT ACTIVITY OF HEALTH CARE INSTITUTIONS
This article aims to review priority directions of
increasing the efficiency of investment activity of
health care institutions. As health plays an important
role in the economy of any country, it is necessary to
improve its efficiency by investing in its development.
Additional funding, investment in health will significantly
change the quality of provision of medical
organizations, to develop new programmes, able to
solve various problems existing in the health care
industry of the Russian Federation. The priority
direction to improve the efficiency of investment
activities of MBHI CCCH No. 1 is opening within the
healthcare facilities pharmacies called "Land of pills".
This article describes technical, economic and financial
feasibility study of business plan to open this
pharmacy
This article deals with the main marketing strategies
and methods that allow to successfully position the
firm in the market for both startups and experienced
entrepreneurs. Examples of companies, as a model of
the potential success or failure for any company are
given to make strategies clear. Special attention is paid
to such notions as survivability and competitive ability
in the market changing conditions. In this regard a
new not widely known method is described which is
considered to be very effective – competitive
cooperation. No less important place in the marketing
activity is devoted to innovation, as the long term
development and strengthening the position of firms in
the market among strong competing enterprises. Such
a notion as customer confidence in the products of the
company is taken into account; appropriate
recommendations for attracting customers are given.
Several characteristics of the product promotion in the
market are present; the degree of profitability of direct
and indirect channels of commodity promotion is
estimated. A list of the main factors of the marketing
plan is also included, their nature is disclosed and
possible situations that should be considered when
determining the marketing strategy are anticipated. As
an integral item of the plan, the methods of pricing
policy are presented and the most effective of them are
pointed out. In conclusion, the large choice of
strategies for the entrepreneur is stated and the
possibility of using the most beneficial of them is
substantiated depending on the tasks and goals of the
enterprise