Scientific Journal of KubSAU

Under conditions of high competition, marketing of educational services is seen as a management tool for the establishment of additional professional education and improve its competitiveness. In this regard, a quantitative characteristic of a state and dynamics of key parameters of establishment of additional professional education based on monitoring of efficiency of marketing activity has become urgent. We have considered existing methodical approaches to evaluating marketing effectiveness of educational institutions. The two-component technique of assessment of efficiency of marketing in institutions of additional professional education of an agrarian profile including the complex diagnostic analysis on key blocks and their significant characteristics and assessment on the basis of the adapted technique of definition of stability of development of social and economic system, considering specifics of activity of institutions of additional professional education of an agrarian profile is developed. The author's system of indicative indicators in the main directions allowing realizing the general principles of marketing in system of agrarian educational institutions is offered. We present results of assessment of stability of development of educational institution present on the example of institute for personnel refresher training of agro-industrial complex (Zernograd, Rostov region)