Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Potehina Marina Sergeevna

Scholastic degree

Academic rank

Honorary rank

Organization, job position

Saratov State University named after N.G. Chernyshevsky
   

Web site url

Email

marina.s.sh@bk.ru


Articles count: 2

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183 kb

CRITERIA FOR SELECTION OF KEY WORDS DURING THE FORMATION OF A SEARCH QUERY

abstract 1291705021 issue 129 pp. 248 – 265 31.05.2017 ru 78
This article was written in the mainstream of modern Lingua-pragmatic research and is dedicated to the analysis of the criteria for selecting keywords during the formation of a search query. The choice of this type of Internet communication is due, first of all, to the fact that the search query is a text consisting entirely of keywords, aside from that search query is used in everyday speech practice regularly and often. The article suggests possible criteria for the selection of keywords; we have developed a technique for analyzing the search query in a communicative aspect. The main methods studies were continuous sampling of the material, linguistic experiment and semantic and communicative analysis. Particular attention is paid to the difficulties arising in the analysis of requests in which the producer's intention is not clearly expressed. The results of the research are important for understanding the linguistic essence of the keyword, the principles of the formation of search queries and can be used in the analysis of keywords in different types of texts. Practical significance of the research is that taking into account the given criteria in the choice of keywords allows reducing the communicative risks arising in the process of the search query formation
134 kb

HIERARCHY OF KEYWORDS IN A SEARCH QUERY

abstract 1281704066 issue 128 pp. 974 – 983 28.04.2017 ru 142
This article was written in the mainstream of modern Lingua-pragmatic research and is dedicated to the analysis of keywords from the point of view of the degree of their semantic significance for representation of intensions of the producer text. The study was made on a material of texts of a search queries. The choice of this type of Internet communication is due, first of all, to the fact that the search query is a text consisting entirely of keywords. The main methods studies, were continuous sampling of the material, linguistic experiment and semantic and communicative analysis. The article raises the question of the hierarchy of keywords in the structure of the search query. The author suggests criteria for classifying keywords, develops a technique for analyzing the search query in a communicative aspect. The division of the search query into more and less significant components is due to the communicative and pragmatic intention of the author of the text. Particular attention is paid to the difficulties arising in the analysis of requests in which the producer's intention is not clearly expressed. The results of the research are important for understanding the linguistic essence of the keyword, the principles of the formation of search queries and can be used in the analysis of keywords in different types of texts
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