Name
Potehina Marina Sergeevna
Scholastic degree
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Academic rank
—
Honorary rank
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Organization, job position
Saratov State University named after N.G. Chernyshevsky
Web site url
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Articles count: 2
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of the criteria for selecting keywords during
the formation of a search query. The choice of this
type of Internet communication is due, first of all, to
the fact that the search query is a text consisting
entirely of keywords, aside from that search query is
used in everyday speech practice regularly and often.
The article suggests possible criteria for the selection
of keywords; we have developed a technique for
analyzing the search query in a communicative aspect.
The main methods studies were continuous sampling
of the material, linguistic experiment and semantic and
communicative analysis. Particular attention is paid to
the difficulties arising in the analysis of requests in
which the producer's intention is not clearly expressed.
The results of the research are important for
understanding the linguistic essence of the keyword,
the principles of the formation of search queries and
can be used in the analysis of keywords in different
types of texts. Practical significance of the research is
that taking into account the given criteria in the choice
of keywords allows reducing the communicative risks
arising in the process of the search query formation
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of keywords from the point of view of the
degree of their semantic significance for representation
of intensions of the producer text. The study was made
on a material of texts of a search queries. The choice
of this type of Internet communication is due, first of
all, to the fact that the search query is a text consisting
entirely of keywords. The main methods studies, were
continuous sampling of the material, linguistic
experiment and semantic and communicative analysis.
The article raises the question of the hierarchy of
keywords in the structure of the search query. The
author suggests criteria for classifying keywords,
develops a technique for analyzing the search query in
a communicative aspect. The division of the search
query into more and less significant components is due
to the communicative and pragmatic intention of the
author of the text. Particular attention is paid to the
difficulties arising in the analysis of requests in which
the producer's intention is not clearly expressed. The
results of the research are important for understanding
the linguistic essence of the keyword, the principles of
the formation of search queries and can be used in the
analysis of keywords in different types of texts