Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Petrova Elizaveta Dmitrievna

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Kuban State Agrarian University
   

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IMPROVING THE SALES SYSTEM OF AGRICULTURAL PRODUCTION IN THE KRASNODAR REGION

abstract 1321708021 issue 132 pp. 265 – 276 31.10.2017 ru 188
Based on the analysis of modern production and sales of agricultural products, the main problems of this sphere, the impact of various economic and political phenomena on it, state support and foreign sanctions were studied. The issues of improving the implementation of agricultural products, the direction of development and improvement of the sales management system are considered. The influence of the seasonal factor in the sale of agricultural products producers was established. On the example of the sale of eggs of representatives of small forms of management with the help of the construction of the polynomial trend and the seasonality index, a forecast for 2017 and 2018 is made. The sales activity of the enterprise should directly focus on the current monitoring of the market situation, cooperation with other producers, joint search for partners with the goal of not only short-term cooperation, but also possible conclusion of any long-term contracts taking into account the forecasted sales volume. We have proposed measures to improve the implementation of agricultural products, the direction of development and improvement of the management of sales and storage of products through the establishment of wholesale distribution centres. Various methods for the formation of such centres are indicated. Prospects from the implementation of these projects and possible problems of their creation are explored
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