Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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347 kb

STUDYING THE PROCESS OF "DIGITALIZATION" OF THE BANKING SECTOR WITHIN THE FRAMEWORK OF THE ECOSYSTEM OF THE DIGITAL ECONOMY IN RUSSIA

abstract 1331709034 issue 133 pp. 434 – 447 30.11.2017 ru 2286
The article defines the main principles of formation of the digital economy of Russia, giving opportunities for the Russian market, allowing more flexibly and effectively integrate with global markets. We have given the expected effects of the formation of the digital economy. We have presented tendencies of global information integration, enable us to significantly expand the Russian it market and the market of financial technologies. The influence of the ecosystem of the digital economy for the modernization of the banking sector. Today one of the major players in financial markets of the Russian Federation of Sberbank of Russia shows the largest percentage of innovation. Thanks to the use of artificial intelligence in making decisions during the first half of 2017 Sberbank of Russia earned 371 million, higher than last year by 38%. In the future Sberbank plans to fully move into the digital space and create a new banking platform. The study highlighted opportunities offered by the ecosystem of the digital economy: the globalization of the world economic space; the blurring of the boundaries between the economies of developed countries; a significant proportion of global investment in research projects and technology start-UPS dedicated to artificial intelligence, robotics, big data technology; a high percentage of use of new information technologies and cloud computing in the economy. And also, the possibility of using digitalization for the whole new level of human development
344 kb

EUROPEAN UNION PRIORITIES FOR RURAL DEVELOPMENT UNTIL 2020

abstract 1331709041 issue 133 pp. 517 – 533 30.11.2017 ru 272
Theme of the study is to explore priorities and mechanisms of state support of development of rural territories in the EU. The goal is to consider the priorities of the European countries in the management of development of rural territories. To achieve this goal have been resolved following tasks: we have studied the European concept of rural development, analysed by the European institutional framework to support the development of rural areas, considered priorities and mechanisms of financing of programs of development of rural territories. The study used economic and statistical methods and a systematic approach. The study is based on the study of legislative acts of the European Union, author’s calculations.It is determined that the management of development of rural territories in the EU is implemented in accordance with territorial-ness of the approach. It is revealed that the development of rural areas became the second of the General directions in the common agricultural policy of the EU. It is shown that a program of development of rural areas OS-based on six priorities established by the EU regulation, and is funded by Xia from the European agricultural Fund for rural development (EAFRD), with mandatory co-financing from national or regional budgets. Basic provisions, conclusions and recommendations can be used by the authorities of the Russian Federation for the formation of an effective system of sustainable development of rural areas. The author concludes that the European model of rural development is comprehensive and the rural territory is considered as a unified socio-economic and natural complex, and accordingly measures for the development of rural territories have a wide range of areas, from preserving and enhancing ecosystems agriculture and forestry to create jobs in rural areas
284 kb

IMPROVEMENT OF MARKETING ACTIVITIES OF THE COMPANY

abstract 1331709043 issue 133 pp. 543 – 557 30.11.2017 ru 198
The objectives of the study were: studying of the theoretical aspects of marketing activities and their role in the organization's production and economic activities, carrying out of analysis of its financial and economic activities, substantiating of the directions for improving the marketing activities of the organization in order to improve its efficiency and sustainability. The object of our study is the agricultural enterprise of FSUE "Pravoberezhny" in Temryuk district. The main activity of the company is the cultivation of cereals and milk production. In general, having analyzed the relative indicators of financial stability of FSUE "Pravoberezhny", we can make a conclusion about financial independence of the enterprise. We have made a proposal to process the milk produced by the farm for baby food in order to increase its sales along with the revenue and profit of the farm. The calculation of the effectiveness indicators of the proposed activity illustrates its feasibility and high efficiency. The payback period amounts to 1 year and 1 month, the net present value of the project is more than 6.6 million rubles. The article provides an optimal and real distribution of the organization's budget for advertising. The opening of the marketing department at FSUE "Pravoberezhny" could lead to the increasing of the revenue of the enterprise and the calculations prove the feasibility of the project for its creation. The modernization of the logo of FSUE "Pravoberezhny" is suggested
239 kb

POSITIONING OF FINANCIAL INNOVATION ON THE MARKET OF BANKING SERVICES

abstract 1331709044 issue 133 pp. 558 – 578 30.11.2017 ru 182
The relevance of this study stems from the fact that in recent years, the development of the banking sector is undergoing a qualitative change, and this determines the level of competition in the market of banking products and services. Bank innovation is an important and challenging directions of further functioning of the Russian banking institutions. The article examines the nature of banking innovation, the classification of banking products, the degree of knowledge of different authors on this issue, the possibilities and prospects of implementation of innovation in the banking sector, the benefits obtained by all parties of this process
188 kb

ECONOMIC ASPECTS OF INCREASING EFFECTIVENESS DEVELOPMENT IN GRAIN BUSINESS

abstract 1331709047 issue 133 pp. 612 – 629 30.11.2017 ru 151
The article highlights high level of agricultural production and promising export potential of the Krasnodar region. The authors provide analysis of market segments of export growth in grain business, consider opportunities of increasing competitiveness by improving production of grain, import substitution, and focusing on export. It is noted, that the cost of imported food in value chain terms in our country had reached an enormous rate, and that government had realized the need of strengthening food security and transferring production of traditional produce, which are forming the basis of consumption of the local population, to the domestic market. The authors point out that we need temporary moderate state protectionism and protection of the domestic market with the aim of modernizing the economy, attracting investors in the important fields of production with high risks. The main problems and solutions that will help to further successful implementation of this strategy in the sectors of grain economy are also defined. The article shows that the Krasnodar region has the most effective rural industrial structure, the best climate in the country, enlarged crop rotation, cheap labor resources, extensive experience in agricultural business. The authors propose adopting a set of measures of reducing systemic risks and enhancing competition in grain business; to reduce lending rates to 3-5 % to revive the lost ground in livestock breeding, particularly in pig and cattle, the basis of which is the production of grain, and also improve the scheme of distribution of state support
428 kb

ESTABLISHMENT OF THE RUSSIAN OILBANK PREMIER AS ONE OF WAYS TO INCREASE ENERGY SECURITY IN RUSSIA

abstract 1331709050 issue 133 pp. 660 – 681 30.11.2017 ru 138
The article deals with the energy security of Russia in conditions of sanctions and the globalization of the modern economy in the world community. It is substantiated that energy security is the main factor of political and socio-economic stability of each state. Russia is not an exception. For many years it has been the world's largest net exporter of oil and gas, mainly due to the weakness of the economic system; the main problems of the oil refining industry are considered; we have also given the definition of energy security; the energy security of Russia is analyzed in the conditions of the crisis. An estimation of the export of domestic goods is given, the reserves of the regions are considered according to the level of extraction of oil resources, the rating of the largest oil companies is determined by the level of average daily oil production. It is concluded that for a successful export, the redistribution of significant oil reserves between regions within the country will require a relatively long period, not one or two years. It was revealed that the level of domestic production is not fully capable of providing consumers with the necessary products, for which Russia implements the policy of modernization and reconstruction of the fuel and energy complex. Russia has been one of the leading oil exporters for many years, the main indicators of the oil sector have been examined, the definition of economic security and energy security has been defined. The energy security of Russia is analyzed in the conditions of the crisis, as well as the globalization of the world economy. A brief description of the energy security policy of the Russian Federation is given. An assessment is given of both the world oil sector and the Russian oil sector, based on this assessment, a conclusion has been drawn about the deteriorating conjecture of the oil industry. A correlation-regression analysis of the effect of oil prices on the quotes of the Russian ruble was conducted, and on the basis of the findings it was concluded that the Russian economy is in a sufficiently strong dependence on oil prices. The possible variant of reducing such dependence through the increase in the role of SPIMEX in the international arena and the creation of an oil benchmark in the Russian Federation were considered and described
168 kb

EXPANSION OF TRANSNATIONAL CORPORATIONS ON THE CONSUMER MARKET IN THE CONTEXT OF RUSSIA’S ECONOMIC SECURITY

abstract 1331709052 issue 133 pp. 697 – 708 30.11.2017 ru 7444
The problem of TNCs expansion as an objective factor of globalization is urgent for the Russian economy at the present stage. The process of TNCs expansion has gone through several stages, and has its positive and negative consequences. The contradictory nature of TNCs introduction and operation on Russian consumer market affected its boundaries, structure and volumes. A number of the transnationalization indicators in the sectors of Russian economy reached their ultimate values. This involves assessing the consequences of transnationalization in the context of country's economic security, identifying measures of state policy to protect the borders and economic potential of the consumer market. The aggregate of state measures in industrial and structural policy should be aimed at accelerating domestic production growth, formation of stable borders and volumes of the consumer market, and ensuring the effectiveness of its functioning
361 kb

SYSTEMIC COGNITIVE ANALYSIS IN THE MANAGEMENT OF THE NOMENCLATURE AND VOLUMES OF PURCHASES-SALES IN AGRICULTURAL TRADE: STATEMENT OF THE PROBLEM

abstract 1331709055 issue 133 pp. 730 – 734 30.11.2017 ru 172
The performance indicators of a trading company in physical and monetary terms is significantly affected by the types and volumes of purchased and sold products, and which she purchased suppliers and the consumers sold. However, the solution to the problem of choosing the rational range of products faces considerable cost of computational and human resources, and lack of baseline data, and in real dimensions this problem has no solution. The paper proposes such a solution is very economical in costs of different types of resources based on the application of information theory, cognitive and control theory
244 kb

IMPACT OF INTEREST CENTRAL BANK POLICY ON DEPOSIT POLICY OF COMMERCIAL BANKS

abstract 1331709057 issue 133 pp. 745 – 759 30.11.2017 ru 476
The article is devoted to the evaluation of the influence of the interest rate policy of the central bank (CB) on the deposit policy of commercial banks. The author analyzes the dynamics of the Central Bank's key interest rate, weighted average interest rates to individuals funds obtained raised by credit organizations. Particular attention was paid to regression analysis to determine the dependence of rates on deposits of individuals from the Central Bank's key rate. The authors presented the forecasted values of interest rates on deposits of individuals, which clearly demonstrate the current situation of the deposit policy of commercial banks. A number of indicators that affect the change in interest rates on deposits of individuals are considered. In addition, the main positions on improving the deposit policy are presented. The conclusion is drawn that interest rates on deposits depend on a whole spectrum of both external and inner banking components. Each bank develops its own deposit policy, determining the terms, types of deposits and their interest, terms of conducting deposit operations, relying on the specifics of their activities and taking into account the factor of competition with other banks and the inflationary processes that occur in the economy
203 kb

EVALUATION OF THE ECONOMIC EFFECTIVENESS MODEL OF THE MUNICIPAL INSTITUTION OF CULTURE (ON THE EXAMPLE OF MAGADAN CENTER OF CULTURE)

abstract 1331709061 issue 133 pp. 797 – 811 30.11.2017 ru 100
The article examines the degree of economic efficiency of cultural institutions based on the example of the Magadan Municipal Autonomous Institution of Culture "Culture Center" - one of the largest in the city and the region. Current issues are discussed and proposed solutions are highlighted. A five-factor model is used to quantify the effectiveness of the cultural institution's activities, according to the methodology of the Ministry of Culture of the Russian Federation. Several methods for selecting factors in the model are proposed. Applying the model, the coefficient of economic efficiency of the researched cultural object for 2014 - 2016 is calculated and the factors influencing the change of this coefficient are noted. The forecasted estimates of the coefficients of economic efficiency of the Magadan Municipal Autonomous Institution of Culture "Culture Center" for 2017-2019 are calculated taking into account the current trend of a reduction in budgetary financing and a simultaneous increase of income from entrepreneurial and other income-generating activities, as well as a decrease of an economically active population. The article proposes measures to increase the activity, responsibility and effectiveness of budgetary cultural institutions, to expand their independence in the use of various funding channels. This, ultimately, should lead to an expansion of the range of services provided to the population, an improvement in quality and the level of compliance with client requests
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