Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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161 kb

VARIABILITY OF A PSYCHOTHERAPIST’S SPEECH TACTICS AS A FACTOR OF EFFECTIVE PERSUASION

abstract 1291705008 issue 129 pp. 93 – 105 31.05.2017 ru 0
Combinability of psychotherapist’s speech tactics used in the context of a therapy session is considered. Psychotherapeutic discourse is distinguished from similar notions of medical discourse and therapeutic discourse. The specificity and sequential organization of speech tactics are determined by the character of the interaction in the dyad “therapist – client”, which is categorized as oral unprepared semi-official nonpublic speech. The rationale for using tactics with therapeutic effect is to induce the reappraisal of the problem situation in the sphere of the addressee. Speech tactics form a syntagmatic sequence, based on the evaluative modus of the state of affairs: moving from a negative appraisal to a normative appraisal (normalization tactic); from a normative appraisal to a positive appraisal (positivization tactics). Psychotherapist’s speech tactics are an immediate response to the client’s preceding speech move. The repertoire of psychotherapist’s speech tactics includes justification, compliment, praise, joke, exaggeration, compensation, advice, warning, sympathy, definition, dissociation
183 kb

CRITERIA FOR SELECTION OF KEY WORDS DURING THE FORMATION OF A SEARCH QUERY

abstract 1291705021 issue 129 pp. 248 – 265 31.05.2017 ru 0
This article was written in the mainstream of modern Lingua-pragmatic research and is dedicated to the analysis of the criteria for selecting keywords during the formation of a search query. The choice of this type of Internet communication is due, first of all, to the fact that the search query is a text consisting entirely of keywords, aside from that search query is used in everyday speech practice regularly and often. The article suggests possible criteria for the selection of keywords; we have developed a technique for analyzing the search query in a communicative aspect. The main methods studies were continuous sampling of the material, linguistic experiment and semantic and communicative analysis. Particular attention is paid to the difficulties arising in the analysis of requests in which the producer's intention is not clearly expressed. The results of the research are important for understanding the linguistic essence of the keyword, the principles of the formation of search queries and can be used in the analysis of keywords in different types of texts. Practical significance of the research is that taking into account the given criteria in the choice of keywords allows reducing the communicative risks arising in the process of the search query formation
134 kb

THE MYTHOLOGEM OF MOUNTAIN IN R.L. STEVENSON AND R. BURNS CREATIVE WORKS

abstract 1291705058 issue 129 pp. 794 – 803 31.05.2017 ru 0
In this article, the mythological archetype of Mountain is depicted in the interpretation of peoples of different epochs. The comparative analysis of archetype of Height, namely the Mountain in the R.L. Stevenson and R. Burns creative work is carried out. The archetype of Mountain has power and authority; it is changeable, bright and fully depicts the archetype of Height. Mountain is the abode of silence, modest witness, symbol reflects the desire of a man to reach height and hover over the earth. The archetype of mountain is versatile, unsteady, authors transform it, but in all cases, it accumulates the great power of energy, strength, it reflects fear and veneration. Moreover, the archetype of Mountain has all the indications of ambivalence. The examined mythologem is analyzed in Russian tales. The folklore creativity can reflect, probably, more widely the idea of archetype because legends, tales, heroic epics during time were modified and changed but the main concept often remained authentic. The analyzed symbol is in the title of the tale – “Cristal Mountain”. It means that symbol in the title of the article is archetypical
180 kb

CORRELATION OF TERMS “WORD PICTURE OF A CHARACTER” AND “LINGUISTIC AND CULTURAL CHARACTER TYPE”

abstract 1281704019 issue 128 pp. 285 – 298 28.04.2017 ru 73
The basic terms important for the linguistic and cultural studies analysis such as "word picture of a character" and “linguistic and cultural character type” are described in the article altogether with the analysis of the relationship between these concepts as exemplified in the novel "The Godfather" by M. Puzo. The cultural component of literary texts focuses on the cross-cultural pragmatics, underlining the method of linguistic and cultural character type modelling as it is a personalized artistic concept with an intertextual character. The research highlighted that the given method draws excessive attention to common features of the considered characters, therefore, partially ignoring certain characteristics possessed by individual characters. There are good reasons to add the research of the word picture of the character as a part of the individual author world picture to the method. The article explains the rationale of a contaminated term "linguistic and cultural image" as the best one explains the individually expressed features of character, ethnoculturaly determined
134 kb

HIERARCHY OF KEYWORDS IN A SEARCH QUERY

abstract 1281704066 issue 128 pp. 974 – 983 28.04.2017 ru 81
This article was written in the mainstream of modern Lingua-pragmatic research and is dedicated to the analysis of keywords from the point of view of the degree of their semantic significance for representation of intensions of the producer text. The study was made on a material of texts of a search queries. The choice of this type of Internet communication is due, first of all, to the fact that the search query is a text consisting entirely of keywords. The main methods studies, were continuous sampling of the material, linguistic experiment and semantic and communicative analysis. The article raises the question of the hierarchy of keywords in the structure of the search query. The author suggests criteria for classifying keywords, develops a technique for analyzing the search query in a communicative aspect. The division of the search query into more and less significant components is due to the communicative and pragmatic intention of the author of the text. Particular attention is paid to the difficulties arising in the analysis of requests in which the producer's intention is not clearly expressed. The results of the research are important for understanding the linguistic essence of the keyword, the principles of the formation of search queries and can be used in the analysis of keywords in different types of texts
423 kb

RESEARCH ON THE SO-CALLED THIEVES' NOTIONS FROM THE VIEWPOINT OF FUNCTIONAL-PRAGMATIC TYPOLOGY OF LINGUASEMIOTIC EXPERIENCE

abstract 1271703002 issue 127 pp. 61 – 78 31.03.2017 ru 168
The article focuses on the place of the (Thieves') Notions in the hierarchy of values in criminal activity from the viewpoint of functional-pragmatic typology of linguasemiotic experience. The Notions are intentions (intentials) that correlate to the upper (The Thieves' Law) and lower (Limits/Thieves' Commandments) levels of the hierarchy of values. The Notions were described in diachronic aspect with regard to their place and esoteric functions in the Master Felons' Law. The functional-pragmatic typology was aimed to show the differences in the ways of distribution of reference features (categorization processes), what reflects in formalization (ritualization and folkization) of social behaviour. Such approach was based on a panchronic connection of the idea of informational kind to the idea of energo-material kind. When correlating with the upper level of the hierarchy of values, the Notions can be considered a Random Access Memory connected to a slow encoded memory of greater capacity (The Thieves' Law). The Notions provide for a faster reaction of an individual when making a choice in criminal activity
175 kb

TYPOLOGY OF CONSTRUCTING STRUCTURES (BASED ON THE MATERIAL OF MEDIATEXTS OF MODERN PUBLICISM)

abstract 1271703027 issue 127 pp. 404 – 415 31.03.2017 ru 133
The concession is understood by the authors as one of the main ways of creating, denoting or highlighting the meaning of inferiority in the media text. The main function of the concessionary relations is the realization of the contradiction of the ineffective basis (the concession event) and the actual effect that is contrary to it, contrary to what is expected. The article gives a typology of concessive constructions as constituents of the concession field. There is the incompatibility of two situations in such constructions, their mutually exclusive nature is established and it is confirmed that there is the simultaneity of the coexistence of these situations. The paper analyzes the representativeness of the real-concessional, concomitantly-presumptive and intensively conceding situations. The authors classify concessions in the structural-semantic aspect, revealing additional values (restrictive, comparative, connecting, conditional, etc.). The material of the study is constructions, seized by the method of continuous sampling in the amount of 500 units from the certain Internet publications and newspapers. It was applied the method of continuous sampling and the synchronous-descriptive method, including the methods of classification, systematization and analysis to the analysis of linguistic material. The authors of the article come to the conclusion that in the field of conciseness of modern media text, the leading modification of the significance of a concession is the actual concession value. The semantics of the concession is represented in the language of journalism by a multidimensional system of means for formalizing the relations of inverse conditioning
131 kb

MODERN ANTHROPONYM CONSTRUCTIONS AND THEIR FUNCTIONS BASED ON THE NOVEL “HARRY POTTER AND THE PHILOSOPHER’S STONE” AND “HARRY POTTER AND THE CHAMBER OF SECRETS” BY J.K.ROWLING

abstract 1271703045 issue 127 pp. 674 – 682 31.03.2017 ru 135
The article deals with the investigation of different naming constructions of characters in the novel, which indicates emotiveness in communicative acts. In due course of the analysis the concept of “social fields” has been introduced in order to reveal the means of emotional expression. The naming of the individual with different anthroponym forms (a name, a surname, nickname, etc.), introducing the concept of social field (SF), made it necessary to use such concepts as “norm/not norm” in the analysis of function proper names. Because of breaching the norms of naming proper names take emotional coloration. Such emotionality may be positive or negative. It depends on many factors: a situation of communication, social field the communicators belong to, their view of life, etc. The emphasis of the norm and not norm of naming in every social field helps us to identify the character of emotions and disclose the relationships of characters to the anthroponym by means of naming. Any not norm of naming is the change of character’s relationships to the anthroponym
155 kb

ETHNOETHICS OF SPEECH BEHAVIOR IN LINGUOCULTURAL SPACE OF KARACHAI AND BALKARS

abstract 1271703046 issue 127 pp. 683 – 692 31.03.2017 ru 36
The article is dedicated to the analysis of the ethnoethics of speech behavior of Karachai-Balkar people, which involves the study of linguistic explication of the rules of communication. Special attention is paid to the definition of "ethnoetnics". The analysis of functioning in oral and verbal discourse in different situations culturally rich linguistic units, makes explicit the principles of communicative behavior is presented. It is noted that the verbal and associative level of Karachai and Balkars is the reflection of their ethno-cultural model behaviour, projected by key conceptual components of linguoethnic worldview
141 kb

SPEECH INFLUENCE OF THE UTTERANCES OF RUSSIAN POLITICIANS: ARGUMENTATIVE AND STRATEGIC APPROACH

abstract 1271703061 issue 127 pp. 875 – 884 31.03.2017 ru 41
The aim of our study is to determine the degree of speech influence of the utterances of Russian politicians in political debates. We analyze speech influence from the point of view of the category of intensity. By identifying the means expressing intensity in the Russian language we have calculated which and how many of them were used in Russian political debates. By using the methods of the strategic approach we have calculated which and how many of the means expressing intensity were used in the strategy of discredit and in the strategy of selfpresentation. By using the notion of the argument, the argumentative course and argumentative step we have created the argumentative structure of the utterances of Russian politicians, which may consist of one or more levels. The more levels are in the argumentative structure, the more intensive is the argument. So we have calculated the levels of each argument. We also considered the connection between the reasons. Linked arguments are more intensive than convergent ones. So we have calculated how many arguments with the linked connection and how many with the convergent connection there are in the analyzed political debates
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