Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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147 kb

LEXICAL AND STYLISTIC PROBLEMS Of THE POLITICAL MEDIA DISCOURSE TRANSLATION (on the material of English and Russian languages)

abstract 1341710004 issue 134 pp. 39 – 46 29.12.2017 ru 207
The article is devoted to the consideration of lexical and stylistic problems of political media discourse translation. The work compares the English-language fragments of the political discourse of the media and their translations into Russian in order to identify features of the translation of linguistic means, taking into account their pragmatic potential. The article emphasizes the manipulative potential of the political media discourse with the aim of influencing public opinion, forming the necessary attitude of the masses to power, lexical and stylistic features of the texts of the political discourse of the media are revealed to realize this potential. The theoretical significance and novelty of this study is due to the greatly increased interest in the study of the political discourse of the media in the aspect of translation, since the political discourse of the media reflects social and political events in the life of society, while an adequate translation of the political discourse of the media ensures the creation of the foreign political image of the state and its political leaders. It is concluded that the translator should not only correctly choose the lexical and -stylistic means in the target language, but also take into account non-linguistic factors when choosing strategies and tactics of translation. Among the main strategies for translating political media discourse, one can note the selection of equivalents and functional analogs, compensation and generalization of meanings
139 kb

PLACE NAMES IN THE TRILOGY “THE LORD OF THE RINGS” AS LITERATURE TRANSLATION OBJECTS

abstract 1341710005 issue 134 pp. 47 – 58 29.12.2017 ru 135
The article examines new-coined place names as a part of a virtual world in the trilogy “The Lord of the Rings” by J.R.R. Tolkien in the translation aspect. The translation of the realities in the fantasy style literature is a complicated problem, as they possess some implicit meaning that makes translating process more difficult. It provides a complex of pragmatic translation strategies for transformation of such linguoculturally marked components of a fiction text, combining the theoretical approach and the writer’s ideas
126 kb

“THE WORD OF THE YEAR” AS A DISCOURSE FORMULA IN ENGLISH AND RUSSIAN LANGUAGES IN CONTEMPORARY REALITIES

abstract 1341710028 issue 134 pp. 339 – 348 29.12.2017 ru 96
The reality of a contemporary global society - «The Word of the Year» and the possibility of it to be a discourse formula are discussed in the article. In the conditions of global development of social, economic, political and cultural spheres the idea of a choice of the word of the year is priority in the further development of cultural linguistics and philology basic aspects. In our country and abroad experts, literary critics and common people express the opinion at the initial stage of competition to reveal the most important words. Frequency of the word usage, its content and clearness are in the focus of the attention. In the article the length of the usage is defined, this period should not be fewer than 12 months. The choice of a word in the different countries varies, it depends on life events at the differentiated levels. In the analyzed countries words are partly the same, but also differ, it means that in diverse conditions – social-cultural, political, economic - the thinking and mentality coincide in general. In the conclusion it is possible to note that the keywords, that passed the selection of the competition «Word of the year», can be considered as a discourse formula in different kinds of a discourse and in many countries
145 kb

FEATURES OF THE DISCOURSE FUNCTIONING OF AN ELECTRONIC SCIENTIFIC AND PRACTICAL JOURNAL

abstract 1341710112 issue 134 pp. 1448 – 1458 29.12.2017 ru 57
The subject of the study is the discursive nature of the electronic scientific journal "Philological aspect" in the network environment. This work uses the method of traditional linguistic description, the logicalsyntactic method of studying, the method of functional text analysis, discursive analysis, which allows identifying the characteristics of the participants of the discourse communication and their impacts on them. The article deals with a new type of discourse, which represents a combination of research, networking, teaching, administrative, advertising, mass-media types of discourse that are reflected in the functioning of the electronic scientific and practical journal, and realize on the modern electronic platform as a means of mass information; determines the specific characteristics of a new discourse type compared to the traditional discourse types. Scientific novelty of the research is to establish the constitutive features of a research, networking, academic types of discourse in the new discourse type, which is peculiar to the electronic scientific and practical journal, identifying lexical, grammatical and textual features and characteristics of the structural-semantic and pragmatic parameters of this discourse type. In conclusion, it should be noted that the interaction of different discourse types within the electronic scientific journal is accompanied by formation of the new discourse type of a higher level – the discourse of electronic scientific-practical journal. The uniqueness of the functioning of the scientific journal based on the electronic platform enhances this interaction of the discourses in which the imposition of all language elements, structures, relations, strategies and characteristics happen at the same time
123 kb

THE FUNCTIONS OF PROPER NAMES IN LANGUAGE FOR SPECIAL PURPOSES (LSP)

abstract 1331709009 issue 133 pp. 82 – 90 30.11.2017 ru 313
In any language there are such lexico-grammatical categories of nouns as proper names and common names. This fact is explained with the speaker’s desire to differentiate homogeneous subjects to individual and unique subjects. Both has their own purpose. Functions and aims. Being one of the subsystem of national language, language for special purposes provides the professional communication of people in scientific, production and technical spheres. But compare with a common language, language for special purposes is more laconic and is limited with lexis of researched scientific part. A common language in a process of communication transfer intellectual and emotional information; in fiction there is also esthetic information, but language for special purposes transfer only intellectual information. So synonyms, homonyms and tropes are strange for language for special purposes. Naturally, the forms of Proper names and their role are restricted. The emotional sphere depends on the approval of the author (denotate). So, the emotions and estimation depend on the content not a form of the language
141 kb

REVIEW OF THE CONCEPTS OF DISCOURSE ANALYSIS (THEORETICAL AND PRACTICAL ASPECTS)

abstract 1331709084 issue 133 pp. 1156 – 1165 30.11.2017 ru 137
The article provides the review of the main concepts of discourse analysis, proceeding from a theoretical and practical criterion. The approaches to the analysis of discourse are realized in the models, which enable to carry out a productive research of different types of a discourse, and are generalized in a diachronical aspect. Among them, one can find the concepts which go back to "dialogical aesthetics" of M.M. Bakhtin and the views of the French school of discourse analysis. The conclusion about the efficiency of integrative approach is drawn
136 kb

INDEPENDENT WORK OF TECHNICAL UNIVERSITIES STUDENTS AS ONE OF THE FACTORS OF SUCCESSFUL MASTERING OF FOREIGN LANGUAGE COMMUNICATIVE COMPETENCE

abstract 1331709091 issue 133 pp. 1209 – 1219 30.11.2017 ru 212
When studying any subject the efficiency of a material understanding depends upon the correctly organized independent work of students. Students must do consolidation of the material studied in class independently, taking into consideration the specialty of a foreign language, its technical direction and a communicative aspect. When students’ independent work is organized correctly, they have the opportunity to develop all types of speech activity – reading, speaking, writing and listening, developing in this way the level of the students’ communicative competence. And this is the key aim of a foreign language teaching
191 kb

RHETORICAL SPEECH PORTRAIT OF PUBLIC LANGUAGE IDENTITY: EFFECTIVENESS OF LOGICAL AND PSYCHOLOGICAL SIDES OF ARGUMENTATION

abstract 1321708048 issue 132 pp. 592 – 604 31.10.2017 ru 78
The article analyzes the particular characteristics of the logical and psychological sides of argumentation as a means of a persuasive effect in the speech of a public linguistic identity. The relevance of the research is defined by the importance of problems of studying the language of the given linguistic identities. The novelty is in the aspect of setting the problem of studying various types of public linguistic identities and in involving previously unresearched material. The object of study is a rhetorical speech portrait of a public language identity (prosecutor). The subject is particularities of logical and psychological lines of reasoning as ways of persuasive effect. The method used is scientific description with elements of speech portraying, observation. As a whole, the speech of the prosecutor corresponds to the rhetorical canons, having a standard logical composition: introduction, analysis and evaluation of the evidence gathered in the case, personality characteristics, conclusion. Various types of logical and rhetorical (psychological) lines of reasoning were distinguished in the course of the analysis. It is found that the text is rich in affective evaluation and metaphors. The general strategy is the prevalence of the psychological side of persuasive speech over the logical. The public language identity chosen strategy turned out to be successful, i.e. it made the speech expressive, original, assisting the formation of the judge's opinion in terms of conviction
165 kb

THE PROBLEM OF HOMONYMY OF PROPER NOUNS AND COMMON NOUNS IN INDIVIDUAL SPEECH NOMINATIONS

abstract 1321708070 issue 132 pp. 892 – 905 31.10.2017 ru 93
The article deals with the problem of onimization of proper names and common nouns in individual-speech nominations such as the "Thomas" vacuum cleaner. To study the question of homonymy of proper names and common nouns and their recognition in speech we set the problem of preserving the identity of the proper name to itself in speech formations designed to transfer this proper name to the sphere of other subject correlations, the possibility of contextual and other identifiers to switch the original proper names and common names into a new sphere of naming for a period sufficient for the appearance of a new usage. The speech affiliation of these proper name component nominations is stressed. It is concluded that the inclusion of proper names in the speech denominations, despite their mass character, are of an occasional nature and very rarely serve as a basis for the formation of homonyms - new common words. Proper name as a part of an individual speech name is not a proper name in the true sense, but only an identifier, a formant of the value of singularity, existing only as far as its name is preserved. With the disappearance or transformation of this name, the proper name identifier returns to its original state
159 kb

SEMANTIC PECULIARITIES OF DEVELOPMENT OF ENGLISH VERBS (IN COMPARISON WITH RUSSIAN AND TATAR VERBS)

abstract 1321708108 issue 132 pp. 1333 – 1342 31.10.2017 ru 77
The article deals with semantic development of verbs of the three languages different by structure (English, Russian and Tatar). Many of derivatives on the certain stage of linguistic development are perceived as the basic meaning, which is a normal linguistic phenomenon, when one lexical meaning stops being actual and is not used any more or is used so rarely that it is perceived as a secondary meaning. The work represents analysis of derivative potential of verbs with pressure meaning and common tendencies of semantic shifts of verbs belonging to this verbal group. In particular, among common tendencies for lexems of this group was acquiring meanings of negative affect on an object, destruction, processing, relation, emotional state and denoting some kinds of professional activity
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