The article was written in the mainstream of modern
Lingua-cognitive research and is dedicated to the
analysis of precedent texts created by a group of
languag- personality of a high school student, as well as
intertextual meaningswhich have been updated by signs,
misleading by precedent texts and demonstrating
category of artistic values of language groupe
personality of the student. The main methods of
precedent texts studies, were continuous sampling of the
material, linguistic experiment and semantic-cognitive
analysis. The study was made on a material of texts of a
educational online communication. The analysis results
were 1) identification of the main structural components
and content of student precedent texts of online subdiscourse;
2) the classification of the group of precedent
texts student linguistic identity, including modern
phraseological units; 3) The consideration of the
phraseological transformation of units in the online
discourse; 4) the definition of the role of new borrowing
in the current phraseologisms student community.
The goal of the phraseological transformation is a
student a data encoding of lexical units in order to enrich
the student sub language, giving it brightness and
imagery. This conclusion fits into the general tendence
of modern contact process and cognitive linguistics
This article conveys J. Donn’s poetry from the point of
view of archetype “Height”, namely the Sun. The Sun
as an object of the material world, always attracts
people’s attention. At all times it has energy and
power, tenderness and endearment. The Sun has been
in the focus of interest both for primitive men and our
contemporaries. The Sun is depicted in literature,
works of art, folklore, architecture. In the poems by J.
Donn the Sun is personificated, the author gives Him
human beings’ features, the hero is equal to Him, he
asks the Sun questions and even tries to reign over
Him. The Sun rays can be compared with passion, high
feelings, gladness; love is associated with sunrise,
zenith and sunset. Partly this article compares barocco
and modern literature. The archetype “Height” is
connected with the Sun image in the Medieval
literature. So, it may be concluded that the Sun, its
image and archetype is the key point of J. Donn’s
creative work
The article deals with semantic development of verbs
of the three languages different by structure (English,
Russian and Tatar). Many of derivatives on the certain
stage of linguistic development are perceived as the
basic meaning, which is a normal linguistic
phenomenon, when one lexical meaning stops being
actual and is not used any more or is used so rarely
that it is perceived as a secondary meaning. The work
represents analysis of derivative potential of verbs with
pressure meaning and common tendencies of semantic
shifts of verbs belonging to this verbal group. In
particular, among common tendencies for lexems of
this group was acquiring meanings of negative affect
on an object, destruction, processing, relation,
emotional state and denoting some kinds of
professional activity
The aim of our study is to determine the degree of
speech influence of the utterances of Russian
politicians in political debates. We analyze speech
influence from the point of view of the category of
intensity. By identifying the means expressing
intensity in the Russian language we have calculated
which and how many of them were used in Russian
political debates. By using the methods of the strategic
approach we have calculated which and how many of
the means expressing intensity were used in the
strategy of discredit and in the strategy of selfpresentation.
By using the notion of the argument, the
argumentative course and argumentative step we have
created the argumentative structure of the utterances of
Russian politicians, which may consist of one or more
levels. The more levels are in the argumentative
structure, the more intensive is the argument. So we
have calculated the levels of each argument. We also
considered the connection between the reasons. Linked
arguments are more intensive than convergent ones.
So we have calculated how many arguments with the
linked connection and how many with the convergent
connection there are in the analyzed political debates
The article analyzes "Notebooks" by one of the most
prominent playwrights of the 20th century Aleksandr
Vampilov. "Notebooks" are considered as an example
of ironic discourse in this genre. The study of irony
nature in Vampilov’s “Notebooks” reveals the patterns
of ironic discourse, which manifest themselves in the
ironic light of serious domestic, moral, and professional
problems. We perceive it today as intellectual and
moral impetus, a special mood allowing us to survive,
as self-protection of the individual from the pressure of
reality. The irony in Vampilov’s "Notebooks" is
achieved by the desire of getting away from the
stereotypes of consciousness, obsolete dogmas. The
irony "disallows" the eternal oppositions "new—old",
"temporary—eternal", "subjective—objective", "art—
life". The ironic game with terms, cliché expressions,
denoting compromised political and ideological
phenomena, with the concept of a name; the ironic
interpretation of moon image as a leitmotif in
Vampilov’s work reflect dominant ironic pathos of
notebooks. The analysis of “Notebooks” by A.
Vampilov allows us to understand the irony not only as
a consequence of painful antinomicity, personal
spiritual contradictions inherent to the artist of that
time, but as a way of world vision: the ability to
overcome the deadlock of crisis period, and aspiration
of the creative personality to the desired integrity
The subject of the study is the discursive nature of the
electronic scientific journal "Philological aspect" in
the network environment. This work uses the method
of traditional linguistic description, the logicalsyntactic
method of studying, the method of functional
text analysis, discursive analysis, which allows
identifying the characteristics of the participants of the
discourse communication and their impacts on them.
The article deals with a new type of discourse, which
represents a combination of research, networking,
teaching, administrative, advertising, mass-media
types of discourse that are reflected in the functioning
of the electronic scientific and practical journal, and
realize on the modern electronic platform as a means
of mass information; determines the specific
characteristics of a new discourse type compared to
the traditional discourse types. Scientific novelty of
the research is to establish the constitutive features of
a research, networking, academic types of discourse in
the new discourse type, which is peculiar to the
electronic scientific and practical journal, identifying
lexical, grammatical and textual features and
characteristics of the structural-semantic and
pragmatic parameters of this discourse type. In
conclusion, it should be noted that the interaction of
different discourse types within the electronic
scientific journal is accompanied by formation of the
new discourse type of a higher level – the discourse of
electronic scientific-practical journal. The uniqueness
of the functioning of the scientific journal based on the
electronic platform enhances this interaction of the
discourses in which the imposition of all language
elements, structures, relations, strategies and
characteristics happen at the same time
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of the criteria for selecting keywords during
the formation of a search query. The choice of this
type of Internet communication is due, first of all, to
the fact that the search query is a text consisting
entirely of keywords, aside from that search query is
used in everyday speech practice regularly and often.
The article suggests possible criteria for the selection
of keywords; we have developed a technique for
analyzing the search query in a communicative aspect.
The main methods studies were continuous sampling
of the material, linguistic experiment and semantic and
communicative analysis. Particular attention is paid to
the difficulties arising in the analysis of requests in
which the producer's intention is not clearly expressed.
The results of the research are important for
understanding the linguistic essence of the keyword,
the principles of the formation of search queries and
can be used in the analysis of keywords in different
types of texts. Practical significance of the research is
that taking into account the given criteria in the choice
of keywords allows reducing the communicative risks
arising in the process of the search query formation
Features of musical culture in Russia during the Civil
War are considered in the article. The author analyzes
various musical genres, which have arisen during this
period, and emphasizes characteristics of musical song
creativity of that time. The involvement of song
creativity into realities of surrounding life was its
striking trait. It has been directly connected with
military-political opposition of 1917 developed in Russia
after October revolution. The author analyzes
similarities and distinctions, and also genre features in
song creativity of representatives of two militarypolitical
camps – the Reds (Bolsheviks and their
supporters) and the Whites (representatives of the antiBolshevist
movement). The author reveals their
characteristics and specifics of genre lyrics. The sources
of song creativity of the Civil War period were in thickly
national consciousness; and song creativity of those
years quite often had a wide national basis. At the same
time musical song creativity of representatives of two
military-political camps was crossed among themselves
as they belonged to one culture. Military-political
opponents quite often used the same songs, the same
genre features. Cultural communication between
representatives of different social groups and political
forces in the years of Civil War was not interrupted and
it was strong, despite all shocks
The basic terms important for the linguistic and
cultural studies analysis such as "word picture of a
character" and “linguistic and cultural character type”
are described in the article altogether with the analysis
of the relationship between these concepts as
exemplified in the novel "The Godfather" by M. Puzo.
The cultural component of literary texts focuses on the
cross-cultural pragmatics, underlining the method of
linguistic and cultural character type modelling as it is
a personalized artistic concept with an intertextual
character. The research highlighted that the given
method draws excessive attention to common features
of the considered characters, therefore, partially ignoring
certain characteristics possessed by individual
characters. There are good reasons to add the research
of the word picture of the character as a part of the
individual author world picture to the method. The
article explains the rationale of a contaminated term
"linguistic and cultural image" as the best one explains
the individually expressed features of character,
ethnoculturaly determined
The article analyzes the particular characteristics of
the logical and psychological sides of argumentation
as a means of a persuasive effect in the speech of a
public linguistic identity. The relevance of the
research is defined by the importance of problems of
studying the language of the given linguistic
identities. The novelty is in the aspect of setting the
problem of studying various types of public linguistic
identities and in involving previously unresearched
material. The object of study is a rhetorical speech
portrait of a public language identity (prosecutor).
The subject is particularities of logical and
psychological lines of reasoning as ways of
persuasive effect. The method used is scientific
description with elements of speech portraying,
observation. As a whole, the speech of the prosecutor
corresponds to the rhetorical canons, having a
standard logical composition: introduction, analysis
and evaluation of the evidence gathered in the case,
personality characteristics, conclusion. Various types
of logical and rhetorical (psychological) lines of
reasoning were distinguished in the course of the
analysis. It is found that the text is rich in affective
evaluation and metaphors. The general strategy is the
prevalence of the psychological side of persuasive
speech over the logical. The public language identity
chosen strategy turned out to be successful, i.e. it
made the speech expressive, original, assisting the formation of the judge's opinion in terms of
conviction