Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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123 kb

SUFFIXATION AS A PRODUCTIVE WAY OF TERM-FORMATION

abstract 1221608068 issue 122 pp. 971 – 981 31.10.2016 ru 461
This work deals with the characteristics of suffixation as on of the most productive ways of termformation. Linguistic study and description of the term-forming system in the natural science terminology is relevant because suffixation as a cognitive-derivational mechanism of a language is not being studied closely enough, although it is necessary due to a rapid development of numerous terminological and subject areas. There is a pressing need felt in terminology studies to define and describe productive methods and primary ways of producing substantive terms in the natural science terminology, because it holds a special interest for humanity. The processes of suffixal term derivation of substantives in the natural science terminology are important cognitive processes in scientific worldview development and a national language in general. The processes of suffixal term derivation have a specific quality that allows reflecting the categorical affiliation of the term in its structure. Terms derived suffixally can be categorised into three terminological modules for suffixal derivation that are formed based on a common root, suffix or a derivational model. The study of the derivational mechanisms of termformation in the natural science terminology (chemistry, mineralogy, geology, Pharm, etc.) based on a noun allows to say that the suffixation is one of the most productive ways of forming derived terms. A suffix acts as a special cognitive-derivational code in the derivational relations system holding and actualizing specific information
174 kb

STEADY VERBAL COMPLEXES IN DIFFERENT TYPES OF THE SPORTS DISCOURSE

abstract 1151601005 issue 115 pp. 87 – 97 27.01.2016 ru 465
The article is devoted to an originality of steady structures in the communicative sphere of sport. The definition of a sports discourse is given, the specific character of users in different conditions of communication is analyzed, e.g. specially prepared professionals; the wide audience not always owning sports terminology; sports fans. The use of a definition ‘the steady verbal complexes’ (SVC) is proved. Phraseological units and non - phraseological units are distinguished from variety of steady units. Actually phraseological units (idioms), most often in the transformed form, function in the speech of fans – the so-called slang of sports fans, realizing methods of language game. In the professional communication, demanding special preparation, terminological units are used among which there are the matrix structures revealed and described in this article for the first time. We understand the stereotypic speech structure assuming possibility of replacement of components as a matrix. Most often, it is a binomial structure with the subordinative relations between components one of which is invariable, basic, and the second varies. The steady verbal complexes of nominative character having an appearance of collocations are peculiar to the sports publications focused on wide reader's audience. Along with the most commonly used, not one-word nominations from different types of sport, mass media apply all-sports USK, and also units, typical for journalism, quickly representing sports events. In the article the possibilities of a variation of steady structures in different types of a sports discourse are observed
145 kb

THE STRATEGIES OF POSITIVE AND NEGATIVE PRESENTATION OF INFORMATION THROUGH THE PRISM OF CONTENT-INFORMATION CHARACTERISTICS OF POLITICAL TEXTS

abstract 1161602096 issue 116 pp. 1515 – 1523 29.02.2016 ru 467
The strategies of positive and negative presentation of information in political newspaper communication are considered in the article. The significatives that perform political and ideological information are identified and described. The strategies of positive and negative presentation of information with the description of the language means that constitute them are shown through definite examples from newspaper publications of Russia
126 kb

ORGANIC PRODUCTION, GMO: LEGISLATIVE DEFINITIONS IN THE ACTS OF THE KRASNODAR TERRITORY AND EUROPEAN UNION

abstract 1161602045 issue 116 pp. 642 – 651 29.02.2016 ru 469
Legislative definitions in the sphere of organic production in the Krasnodar region and European Union are analyzed in the article. The definitions of “organic production” made by foreign and Russian researchers are given. The term “genetically modified organism” was described according to the point of view of comparative law. The aims of comparative law in their practical use are depicted. In the final part of this article approaches to the solving of the problem are analyzed
181 kb

IDEA OF THE TERM “SECURITY ARCHITECTURE“ IN THE ASPECT OF THE CONCEPT “CONSTRUCTION” IN RUSSIAN, GERMAN AND ENGLISH LINGUISTIC CULTURES

abstract 1251701057 issue 125 pp. 840 – 855 31.01.2017 ru 481
The article discusses the specific character of the representation of the notion “Security Architecture” presenting the concept “Construction” in Russian, German and English linguistic fields. The peculiarities of the cultural and historical development, fundamental divergences of the political systems, levels of economic and social progress, different world -view and world interpretation of Russia, Germany, Great Britain and the USA resulted in causes of the polar appreciation of the notion “Security Architecture” from the point of view of national and international interests. The increasing tendencies of the global changes in the world politics and political line of these countries are reflected in lexical language figures and in social journalism realized in the political discourse. The undertaken trends of the lexical-semantic and comparative analysis of present lexical units and certain texts of Russian, German and Anglo-American printed mass media and research papers have revealed the different comprehension of the notion “Security Architecture” in the national linguistic cultures. It made possible to draw a conclusion on polar connotation of the notion in Russian, German and English conditioned by the specified tendencies in political, ideological and economic fields. To the opinion of the author the notion “Security Architecture” presented by the concept “Construction” because of its actualization may claim to be universal and therefore be related to the constants of culture. In this regard, the analysis of the notion “Security Architecture” as a part of the present concept is of a substantial interest. Due to results of the present research, the author resumes the peculiarities of explication of cognitive signs and the reasons influencing the transformation of the notion in Russian, German and English linguistic cultures
130 kb

LANGUAGE IDENTITY THROUGH THE PRISM OF POLITICAL NEWSPAPER COMMUNICATION

abstract 1231609011 issue 123 pp. 193 – 203 30.11.2016 ru 485
Political newspaper communication has been researched and it is pointed out that the communication between communicators is carried out at the inner mental dialogical level. Questions of text comprehension are analyzed. It is emphasized that behind the political newspaper text there is a language system and without knowledge of this system communication based on text activity is impossible
149 kb

TO THE QUESTION OF THE TYPOLOGY OF MEDIA DISCOURSE

abstract 1191605069 issue 119 pp. 984 – 996 31.05.2016 ru 491
The article deals with the typology of media discourse, we have also studied the mechanisms of impact on the audience, identifying and analyzing the linguistic and paralinguistic means of influence on the examples of certain types of discourse: insincere, political, ritual, religious, advertising, including media discourse. The author of this research proposes to consider the definition of a variety of Russian and foreign linguists, pointing out that the concept "of the mass media discourse" refers to the problematic field of mass communication as a process of information exchange between all the actors of society, aimed at shaping public opinion about socially significant piece of social life. Mass communication as a kind of verbal activity "is due to the social process in which the function is updated using a variety of communication tools and channels." As a source of social and mass communication, we highlight a social institution or "collegiate sender", producing a total of texts a certain type of consciousness and the installation for a particular type of pragmatism - the goals and aspirations of expectations. Recipient of the mass media messages is a broad mass audience, it is not homogeneous, and so the text of the mass media should be clear to the mass consumer
134 kb

THE MYTHOLOGEM OF MOUNTAIN IN R.L. STEVENSON AND R. BURNS CREATIVE WORKS

abstract 1291705058 issue 129 pp. 783 – 792 31.05.2017 ru 494
In this article, the mythological archetype of Mountain is depicted in the interpretation of peoples of different epochs. The comparative analysis of archetype of Height, namely the Mountain in the R.L. Stevenson and R. Burns creative work is carried out. The archetype of Mountain has power and authority; it is changeable, bright and fully depicts the archetype of Height. Mountain is the abode of silence, modest witness, symbol reflects the desire of a man to reach height and hover over the earth. The archetype of mountain is versatile, unsteady, authors transform it, but in all cases, it accumulates the great power of energy, strength, it reflects fear and veneration. Moreover, the archetype of Mountain has all the indications of ambivalence. The examined mythologem is analyzed in Russian tales. The folklore creativity can reflect, probably, more widely the idea of archetype because legends, tales, heroic epics during time were modified and changed but the main concept often remained authentic. The analyzed symbol is in the title of the tale – “Cristal Mountain”. It means that symbol in the title of the article is archetypical
136 kb

COMMUNICATIVE STRATEGIES IN THE PEDAGOGIC DISCOURSE: THE OVERVIEW OF WORKS

abstract 1311707121 issue 131 pp. 1462 – 1469 29.09.2017 ru 509
Anthropocentric orientation of modern linguistics determines the central place of the person and speech acts in scientific research. The speech is the main tool for the teacher to promote effective communication and its harmonization. Therefore, it is important in the process of pedagogical communication to select the communication strategy that will enable faster and more productive to achieve aims. The article considers several definitions of communication strategies (O. S. Issers, I. N. Borisova, Y. V. Sorokina, Y.Y. Pospelova, O. V. Philippova), which are based on the basis of aim setting. The communication strategy will be defined as a complex of speech acts aimed at realizing a specific communicative purpose. Despite the fact that pedagogical communication is characterized by a certain (though rather extensive) range of objectives, there is not a single point of view about the list of strategies of academic discourse in the scientific literature at the moment. Among the most respected, quoted it is possible to allocate the theory of V. I. Karasik (explain, evaluate, promote, organize, and control strategies), N. A. Antonova (imperative, informative, communicative and regulating strategies), M. A. Prisyazhnova (informative, regulatory and contact-establishing strategy), M. Y. Aleshkov (information-justifying, manipulative-consolidating, expressive-appellative and monitoring and evaluation strategy). The article considers the aims, functions of pedagogical communication, which contribute the using of these strategies and peculiarities of their implementation
158 kb

THE SPECIFICS OF THE PRESENTATION OF THE CONCEPT “WALL“ IN RUSSIAN AND GERMAN LINGUISTIC CULTURE

abstract 1161602053 issue 116 pp. 747 – 759 29.02.2016 ru 527
The article discusses the specific character of the representation of the concept “Wall” in the Russian and German linguistic fields. The peculiarities of the historical development, the different world views and world interpretation, the fundamental divergence of the life philosophy of the Russians and Germans are causes of the distinct fragments fixation of the linguistic view of the world which have been realized by the concept “Wall”. The global changes in social and political life of the society generally may have an effect on the lexico-phraseological language fund, works of literature and also social and political essays. The undertaken analysis of the mentioned phraseological units and certain texts has revealed the national specifics of the of the concept “Wall” realization in the national linguistic cultures. It made possible to draw a conclusion from polar connotation of the concept under consideration in Russian and German. In the opinion of the author the concept “Wall” has been fixed in the Russian mind as a symbol of the national unity and patriotism, confidence in the future, safe defense. In German mind the concept «Wall» arouses the negative associations which have been caused by the concrete events in the German history. In this context the analysis of the peculiarities of the concept “Wall” linguistic realization is of substantial interest. As a result of the undertaken research, the author concludes the main reasons of the semantic coincidences and also about their lacks in the Russian and German linguistic cultures
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