The article is written in line with contemporary
cognitive studies of language and devoted to
identifying meaning content of the concept of
“business” and its associative field, verbalized in
modern speech of Russian students and definition of
the role of foreign language elements in creating this
field in Russian language. A linguistic associative
experiment (both free and chain) is used as the main
method of investigation. As a result of experiment
interpretation a structure of the associative field of the
concept of business is determined. The field consists
of 8 semantic microfields: 1) processes that are typical
for business; 2) business entities; 3) business attributes
/ institutions; 4) positive events and business results;
5) negative events and consequences; 6) personal
characteristics of businessmen; 7) money; 8) economic
/ political terms, related to business. Specific weight of
foreign language element in associative field of the
concept of “business” is determined generally and in
each semantic microfield. An analysis of the ratio of
original and foreign language elements of the
associative field has found that such microfields as
«business attributes» and «business entities» are
mostly represented by foreign words (loanwords and
their derivatives). Foreign language elements influence
verbalization of human and universal components of
the semantic field of the concept of «business» such as
personality traits and emotions. The conclusion
correlates with the basic tendency to borrowing words
from English into Russian language. To sum up, 40%
of vocabulary of the associative field of the concept of
“business” is foreign words
The article deals with the formation process of the “family” conceptsphere taken in the respect of complex approach to such cognitive structures research. It aims to give the conceptsphere complex description, in accordance with description of
linguistic and extralinguistic formation factors, considering the representation of it in modern English
The article presents an analysis of French press
through the prism of its language. There is the
characteristic of political newspaper communication.
A dialogic interaction was elicited among the
components of the political newspaper discourse. It is
determined, that the formation of the amount of
political information happens simultaneously with the
formation of the text with the help of lexical units with
ameliorative or pejorative connotation that give
positive or negative evaluation to the information
performed. We have confirmed, that the Mass Media
language covering socio-political issues is
characterized by the usage of evaluative lexical units,
i.e. the words that combine both substantive and
evaluation meanings. Lexical, syntactic and stylistic
significance of politically oriented newspaper texts is
described. We have also proved that any language
phenomenon can become a mean of ideological
struggle and a strong method of exposure on the
audience for the communicator. The presented analysis
of the language material of the political newspaper text
makes prominent contribution into the studies of the
language personality of the communicator (journalist)
and also provides material for further generalization
and systematization of the knowledge about coding
and decryption of the newspaper text with political
content through the prism of its language
The problems of verbalized nonverbal components in the literary text are reviewed in this paper. New nonverbal units classification, based on their functional peculiarities in the literary text are suggested
The article is focused on aesthetic principles of avant-garde word-creation in the context of ideas of Russian religious thinkers of the Silver age. The work has been performed within the frames of the research project ‘Russian literature avant-garde and psychoanalysis in the context of intellectual culture of the Silver age’, supported by the grant of the president of Russian Federation for young Russian scientists-doctors of sciences for the years 2012-2013 (МД-420.2012.6).
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of keywords from the point of view of the
degree of their semantic significance for representation
of intensions of the producer text. The study was made
on a material of texts of a search queries. The choice
of this type of Internet communication is due, first of
all, to the fact that the search query is a text consisting
entirely of keywords. The main methods studies, were
continuous sampling of the material, linguistic
experiment and semantic and communicative analysis.
The article raises the question of the hierarchy of
keywords in the structure of the search query. The
author suggests criteria for classifying keywords,
develops a technique for analyzing the search query in
a communicative aspect. The division of the search
query into more and less significant components is due
to the communicative and pragmatic intention of the
author of the text. Particular attention is paid to the
difficulties arising in the analysis of requests in which
the producer's intention is not clearly expressed. The
results of the research are important for understanding
the linguistic essence of the keyword, the principles of
the formation of search queries and can be used in the
analysis of keywords in different types of texts
The article discusses the specific character of the representation of the notion “Security Architecture” presenting the concept “Construction” in Russian, German and English linguistic fields. The peculiarities of the cultural and historical development, fundamental divergences of the political systems,
levels of economic and social progress, different world -view and world interpretation of Russia, Germany, Great Britain and the USA resulted in causes of the polar appreciation of the notion “Security Architecture” from the point of view of national and international interests. The increasing tendencies of the global changes in the world politics and political line of these countries are reflected in lexical language figures and in social journalism realized in the political discourse. The undertaken trends of the lexical-semantic and comparative analysis of present lexical units and certain texts of Russian, German and Anglo-American printed mass media and research papers have revealed the different comprehension of the notion “Security Architecture” in the national linguistic cultures. It made possible to draw a conclusion on polar connotation of the notion in Russian, German and English conditioned by the specified tendencies in political, ideological and economic fields. To the opinion of the author the notion “Security Architecture” presented by the concept “Construction” because of its actualization may claim to be universal and therefore be related to the constants of culture. In this regard, the analysis of the notion “Security Architecture” as a part of the present concept is of a substantial interest. Due to results of the present research, the author resumes the peculiarities of explication of cognitive signs and the reasons influencing the transformation of the notion in Russian, German and English linguistic cultures
The specialties of character creating in oeuvre of L.S.Petrushevskaya are examined in the article from the position of archetypal concept of K.G.Jung. There is also an identified connection of female characters of the writer with their mythological foretype – Mother-Goddess in aspect of “Mother-Earth”
When studying any subject the efficiency of a material
understanding depends upon the correctly organized
independent work of students. Students must do
consolidation of the material studied in class
independently, taking into consideration the specialty
of a foreign language, its technical direction and a
communicative aspect. When students’ independent
work is organized correctly, they have the opportunity
to develop all types of speech activity – reading,
speaking, writing and listening, developing in this way
the level of the students’ communicative competence.
And this is the key aim of a foreign language teaching
The article considers the problems of indirect
communication in conflict situations. The diversity of
means of communicative strategies realization in terms
of their diversity, and in terms of their
explicitness/implicitness is noted. The role of
corresponding meanings markers discernment has been
emphasized in indirect communication as part of
communication in general. It is important in the
communication process for understanding indirect
communication to study non-verbal means as a hidden
source of informative material, independent of the
semantics of speech, and that means having increased
reliability. Non-verbal means play a special role in
decoding indirect communication in the field of
diplomatic relations. Markers implementing covert
communication are such deviations from the original
behavioral, emotional, bodily and behavioral norms of
human like agitation, change of clothing style, facial
expressions, manner of smoking, and contradictions
between verbal and non-verbal actions. The ability to
decode visual and non-verbal information, as well as
features of paralinguistic aspect of communication is
the key to its effectiveness. At the same time,
paralinguistic funds may implement indirect
communication in violation of generally accepted
social norms or originality of a person's behavior. The
norm of originality can become a conduit for indirect
communication, carrying the potential for conflict, not
only at its violation or deviation from it, but when you
apply the intensity, excessiveness; when realized its
ambivalent character