In the article, we consider the influence of mass
media on relationship of society with public
authorities. As a result of the theoreticmethodological
analysis the place of the press in
modern society is designated, namely, we revealed
that mass media are the specialized state institute
having continuously developing technical and
creative potential influencing providing the world
and progress of a civilization. Impact of mass media
on economic and political consciousness of the
population is proved. For a sustainable development
of the region, the mechanism providing by means of
mass media effective interaction of citizens with
authorities is offered
The article is based on the goal - to show the
importance of working with social networks as one of
the main ways to promote the football club.
Representation of a sports organization in this field
plays a special role at the present stage of the
development of information channels. Denial of active
use of social networks in the formation of the brand of
the football club, or insufficient positioning in the
Internet space reduces the effectiveness of interaction
with the target audience. This is especially noticeable
in "communication" with the younger generation,
which actively uses social networks as one of the main
channels of communication and positioning.
Promotion of a football club in a virtual environment is
an important task, which is reflected in this article. A
competent combination of work with social networks
and the media allows solving many issues related to
the positioning of the club's brand, strengthening its
image. Active study of these issues allows us to
understand the possibilities of using modern methods
of SMM promotion of the football club better, which
allows us to keep closer contact with the target
audience, ready for dialogue and close interaction,
which allows us to obtain both reputational and
commercial benefits. Thus, the material presented is an
opportunity to explore existing opportunities and new
trends in the use of PR in the sports field, in football in
particular
The purpose of the article is to analyze the factors
affecting the process of interaction, the nature of relationships
and everyday life of the Russian and Belarusian
communities. Use the ideas of the system, interactionist,
phenomenological and sociopsychological
approaches. The empirical base totaled
questionnaire data of the Russian population of the
Krasnodar Region; secondary analysis of sociological
data of Russian and Belarusian research teams.
Knowledge of the factors and content of the mutual
influence of ethno-cultural practices of Russian and
Belarusian ethnic communities will help to predict
the interactions and facilitate their consolidation and
integration
The article is devoted to studying of the system of functions of the social state. It considers the concept and essence of social function in the theory of the state, its relationship to the political, economic, ecological, financial and law-enforcement functions of
the state
The article considers emotion as a social-cultural phenomenon. In the paper is emphasized the social functions of emotions in the context of the effects which they produce in the social environment
Acceptance of housing construction financing priority in the region as an energetic impulse
of its development under realization of
a national project “Available and comfortable housing to citizens of Russia” is predetermined
by special social relevance of given project.
The purpose of the article is to analyze the dynamics
of the socio-economic sphere of Abkhazia during the
Soviet period. It is shown that the structural changes
in the economy of the territory associated with the
integration of the all-Russian economic system,
which determined the development of industry, agriculture
and culture of Abkhazia. Political and economic
integration of the subjects of the USSR of different
levels connected to all the regions of the country
in the economic organism, contributed to the fact
that from a backward edge of Abkhazia turned into
an advanced industrial-agrarian republic
The socioeconomic and foreign policy transformations happening in Russia have predetermined the emergence of many social problems demanding the immediate solve. Thus social and demographic problems are the most important. Introduction of the state social programs in many respects helped to solve a problem of low birth rate. Negotiation of the demographic situation which was followed by sharp decrease of birth rate demanded considerable efforts from the state, but, despite the reached results, the situation can repeat again. And it is notable now when children of "reorganization" reached reproductive age. Thus mortality of the population continues to grow, and its rates exceed birth rates now. Annual losses of the population reached 1,5-2 million per year. In this regard the central problem of modern social and economic policy of the state is introduction of the uniform program of a people saving directed on improvement of population quality of life, achievement of material, spiritual and physical welfare for the purpose of saving of that Russian population. Along with natural losses of the population there are so-called social, preventable demographic losses which could be avoided, by predicting the situation with the help of monitoring of population quality of life that could conduce conservation of life and the social status to millions of people
The authors characterize the modern condition of Russian rural territories. The most important federal target programs of development of the agro-industrial complex (AIC) are mentioned. Special attention is paid to studying the student’s youth as the main social resource of rural territories development. Based on empirical date we present an analysis of economic and social situation, vital plans and strategies of rural youth of Kuban. We have also carried out the analysis of respondent’s views of the rural territories actual problems and the measures aimed at the development of AIC
Based on empirical data obtained through the sociological poll, we present the analysis of the identification system of the Krasnodar region. The article places civil, ethnic, religious, regional identity in the hierarchy of the identity of residents of the region, we have also carried out the analysis of subjective importance of the various types of identity