Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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119 kb

NOBILITY IN THE RUSSIAN EMPIRE OF XVIII-XIX CENTURIES AS A PARALLEL CULTURAL SPACE

abstract 1241610038 issue 124 pp. 623 – 631 30.12.2016 ru 77
Parallel cultural space is a phenomenon within heterotopia. All cultural processes and phenomena, taking place there, operated by special laws and regularities. The author substantiates the fact that the nobility in Russia XVIII-XIX centuries is a special time-space with features of parallel cultural space. In particular, a comparison with other privileged strata of the population of the Russian state, the analysis of internal processes and phenomena proves this fact. Originating in the XII century, among the younger princely nobility went quite a long way in the formation of a special service estate. In the XVIII century is its final form as an aristocratic layer Russia, and the author argues that it is from this time can be observed heterogeneity of the space in which the nobility and there. His positions, access to the broad cultural, political and social benefits provide excellent conditions for the separation of the nobility in a single cultural space, which, in turn, determines the new phenomena. This fact forces us to take a fresh look at the problem in a certain culture formation development in the environment for cultural security problem and reveals the principles of heterotopic spaces functioning
157 kb

APPEARANCE OF ANOTHER/ALIEN AS A MARKER OF CULTURAL IDEAS IN THE SOCIETY (ON THE EXAMPLE OF AMERICAN COMICS DURING THE GREAT DEPRESSION AND THE WORLD WAR II PERIODS)

abstract 1231609008 issue 123 pp. 127 – 141 30.11.2016 ru 120
The image of the Other/Alien is the litmus test according to which researchers can determine the state of the disease of society, its fears and hopes in a certain period of social and cultural development. The author of this article on the example of fictional Other/Alien, has manifested the images of superheroes and supervillains of American comics; he proves the relationship between attitudes of society, paradigmatic for certain periods of the history, with the construction clothing marker Other/Alien. Turning to the two periods of XX century American history, the researcher has traced the evolution of the characteristics of narrative images, typical for these stages, revealed the main socio-cultural processes that influenced the creation of such images in popular culture, and came to the conclusion that the mood of the American Society of the Great Depression period and the World war II is well reflected in the narratives of the time, in particular, in the comics. Clothing of superheroes like images Other / Alien were dictated by certain cultural, historical, social, and political ideas. During the Great Depression, Another becomes a “good” alien. His appearance is caused by the mood and hopes of people of that time; the character appears to be able to change the usual course of things. The Second World War gave birth to a new type of the Other, the personification of all US national values. Another - now is not an alien. He is one of us, but he has the same supernatural powers aimed at justice, not only in the mood of the American Society but in the whole world
150 kb

THEMES AND MOTIVES OF ORNAMENT FOLK EMBROIDERY IN THE RUSSIAN NORTH IN XVIII CENTURY

abstract 1191605046 issue 119 pp. 642 – 652 31.05.2016 ru 248
The article discloses a feature of graphic ornamental motives of embroidery in clothing and household decoration, typical for the North-West region of Russia in the XVIII century. The semiotic status of the Russian clothing and household decorations with decorative ornaments embroidery with figurative ornamental motives as a group of functionally related items have remained very high, having both utilitarian and sign pragmatics for millennia. Despite the sociohistorical processes, changing the external shape of the suit, the symbolism of embroidery patterns remained unchanged and continued to exist until the twentieth century. In connection with the political events, readier subjects and fine motives can be traced in the Russian folk embroidery due to the resettlement of Novgorod in the XV century. This is the way from Novgorod to Arkhangelsk and the path from Veliky Novgorod to Vologda where Novgorod settled, keeping their culture. It is proved, that there is a correlation between the zoomorphic pendants, amulets female ornaments of the tenth century and plot embroidered with iconic ornamental motives of the North-West region of Russia. People piously observed the laws of their fathers and grandfathers. The embroidery from generation to generation has been portraying images of ancient mythology. The most common images in the northern Russian embroidery were the goddess of Mokos, Rozhanitsy, birds, horses, moose, deer, and wild animals and plants, depicted in subject compositions. The zoomorphic motives are also the images of flying dragons, symbolizing lightning, they are often found in Russian folk tales. Fire Dragon was considered the protector of property and fire. The people’s attitude to fire was special: it was called "You sir, the King-fire", and it was regards’ a god. One of the main roles in the embroidery is given to the technical side. Counted Russian embroidery stitches do not only recreate the image, but also express its essence
136 kb

DESIGN IN ACTUAL ADVERTISING DISCOURSE: SOCIAL AND CULTUREL MEANING AND FUNCTIONS

abstract 1141510034 issue 114 pp. 468 – 477 30.12.2015 ru 709
The article is devoted to the theoretical coverage of the actual system of modern humanitarian knowledge of design concepts and advertising discourse. Design theory and the concept of advertising discourse are considered in relation to the area of advertising communications, in terms of design technology. The article also gives definitions of the concepts of "design", "advertising discourse." It is concluded that the application of the theory of design and advertising discourse mastering concepts help to understand the mechanism of transmission of cultural meanings through its own figurative and graphic design tools
147 kb

MERCHANT’S TOWN MANSIONS IN THE KUBAN REGION: STYLE AND ORGANIZATION OF ENVIRONMENT (THE LATTER HALF OF THE XIX - THE EARLY 20TH CENTURIES)

abstract 1101506027 issue 110 pp. 402 – 414 30.06.2015 ru 1075
In the article, the features of style and environmental organization of merchant’s mansion in the Kuban Region are studied. Using the different evidential materials the authors describe the artistic preferences of merchants and noblemen, those were fixed in the buildings’ architecture of the surveying historical period
119 kb

THE ROLE OF PROGRESSIVE AND REGRESSIVE TRENDS IN THE SYSTEM OF MODERN DOMESTIC EDUCATION

abstract 1081504067 issue 108 pp. 934 – 941 30.04.2015 ru 903
The article is devoted to the actual problem of progressive and regressive tendencies of Russian education. Education is considered as a socio-cultural system of three levels. Discloses the concept of value of Russian education. The first level of the value of education is its state value. The second level of the value of education is called social values. The third level of the value of education is a personal value. Between the value of education and social values, there is a direct link. The term «higher education» in Russian culture has several meanings. In the first approach, higher education is the learning outcomes of the individual. This approach is called «formal». In the second approach, higher education is a process and the result of an educational and spiritual development of the individual. This approach is called the «cultural». The educational component of the education system is extremely important. However, in the modern Russian education the importance of the educational component is reduced. Such a trend could lead to a loss of traditional forms of culture. The current crisis was caused by the Russian education loss of moral values, traditions, ideas and norms in the educational system. Therefore, the modernization of the Russian education is necessary in view of the importance of his spiritual component
146 kb

THE ROLE OF NATIONAL CONSCIOUSNESS IN THE FORMATION OF CULTURAL SELFIDENTITY

abstract 1041410068 issue 104 pp. 900 – 912 30.12.2014 ru 636
The article deals with the role of national consciousness in the establishment of cultural selfidentity. The description of the above-mentioned concepts is based on structural and dynamic aspects, which as a whole give rise to the complex scientific attitude towards the determination of sources and factors of the mutual influence of national and cultural issues in self-identification
259 kb

DICHOTOMY OF THE IMAGES OF SUPERHEROES AND SUPERVILLAINS IN AMERICAN COMICS

abstract 1031409024 issue 103 pp. 363 – 378 30.11.2014 ru 621
The article examines the dichotomy of the images оf Alien/Another. Having considered the main points in understanding of this phenomenon, the author analyses the phenomenon of Alien/Another on the example of the images of superheroes/supervillains, identifies the dominant features in the images and proves the dichotomous relationship between them by using mathematical and statistical methods. On the basis of the study the author proposes the use of old mathematical methods in the new field of activity, in the specific case when working with an array of data, including artistic and cultural imagery
133 kb

CULTURAL STUDIES IN THE CONTEXT OF MODERN HUMANITARIAN PARADIGM

abstract 1031409023 issue 103 pp. 353 – 362 30.11.2014 ru 442
The article reveals the role of cultural studies in the process of learning of sociocultural attitudes, value orientations, stereotypes revealed in the process of reading various literary texts. The leading method of cultural studies in the framework of the modern cultural paradigm is the method of understanding. A teacher creates a problem situation which is necessary for the process of mental activity and that actualizes the value orientations of a personality and creates a space for reflection on the semantre field of the problem to solve
137 kb

CULTURE AS A COMPONENT OF SOCIO-CULTURAL REALITY

abstract 1031409068 issue 103 pp. 1008 – 1018 30.11.2014 ru 484
The article reveals the peculiarities of culture as a component of socio-cultural reality. The author’s definition of the notion “culture” is presented. Major socio-cultural function of culture participating in actualization of spiritual and social potential of mankind is identified. General and particular transformation vectors for modern culture are considered
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