The image of the Other/Alien is the litmus test
according to which researchers can determine the state
of the disease of society, its fears and hopes in a
certain period of social and cultural development. The
author of this article on the example of fictional
Other/Alien, has manifested the images of superheroes
and supervillains of American comics; he proves the
relationship between attitudes of society, paradigmatic
for certain periods of the history, with the construction
clothing marker Other/Alien. Turning to the two
periods of XX century American history, the
researcher has traced the evolution of the
characteristics of narrative images, typical for these
stages, revealed the main socio-cultural processes that
influenced the creation of such images in popular
culture, and came to the conclusion that the mood of
the American Society of the Great Depression period
and the World war II is well reflected in the narratives
of the time, in particular, in the comics. Clothing of
superheroes like images Other / Alien were dictated by
certain cultural, historical, social, and political ideas.
During the Great Depression, Another becomes a
“good” alien. His appearance is caused by the mood
and hopes of people of that time; the character appears
to be able to change the usual course of things. The
Second World War gave birth to a new type of the
Other, the personification of all US national values.
Another - now is not an alien. He is one of us, but he
has the same supernatural powers aimed at justice, not
only in the mood of the American Society but in the
whole world
The concept of archetype, introduced by Swiss
psychoanalyst Karl G. Jung, eventually went beyond
psychoanalytic research area. The concept of archetype
was represented in philosophical and cultural context
and in each of them, it has acquired a specific
connotation. Being the structural elements of the
human mentality, archetypes take key position in the
culture. Their formative functions contribute to the
expression of archetypes on the level of mythology
and religion. These eternal symbols, originated from
the depths of consciousness, are implemented
universally and spontaneously, being manifested
largely in religious culture. The article is devoted to
the peculiarities of the functioning of the archetypes
and identification of their main functions. In addition
to that, this article marks the problem of choosing
methodology for archetype research. This research
allowed to identify the main function of archetypes
such as regulative, integrative, protective and
communicative
What connection is more stable: Balmont and Nietzsche or Balmont and Dostoevsky? Finding some similarities of childhood motives in the works of Balmont and Dostoevsky, the author of the article shows that Balmont glorifies the childhood of the child of God, perceiving him as " the first word ", etymon of human life and personality, deprived of any subjective description appearing in the primordial, - paradisial - content and spontaneity. In this "guarding genius" of Dostoevsky became a support for a prominent poet whose faith gave amazingly generous harvest in 20-s, when reference to Dostoevsky became permanent
The article reveals the role of cultural studies in the process of learning of sociocultural attitudes, value orientations, stereotypes revealed in the process of reading various literary texts. The leading method of cultural studies in the framework of the modern
cultural paradigm is the method of understanding. A teacher creates a problem situation which is necessary for the process of mental activity and that actualizes the value orientations of a personality and creates a space for reflection on the semantre field of the problem to solve
The article presents the evolution of the models of Russian culture in the works of the historian Sergey Solovyov, depending on natural and geographical factors. It shows the effects for the future prospects of our country. It also describes the criteria cultural-historical sphere in cultural studies. The analysis of culture of the Russian Federation on the basis of cultural-genetic, geo-cultural and ethnic-cultural approaches has been made
The article reveals the peculiarities of culture as a component of socio-cultural reality. The author’s definition of the notion “culture” is presented. Major socio-cultural function of culture participating in
actualization of spiritual and social potential of mankind is identified. General and particular transformation vectors for modern culture are considered
The article is devoted to the theoretical coverage of
the actual system of modern humanitarian knowledge
of design concepts and advertising discourse. Design
theory and the concept of advertising discourse are
considered in relation to the area of advertising
communications, in terms of design technology. The
article also gives definitions of the concepts of
"design", "advertising discourse." It is concluded that
the application of the theory of design and advertising
discourse mastering concepts help to understand the
mechanism of transmission of cultural meanings
through its own figurative and graphic design tools
The article examines the dichotomy of the images оf Alien/Another. Having considered the main points in understanding of this phenomenon, the author analyses the phenomenon of Alien/Another on the example of the images of superheroes/supervillains, identifies the dominant features in the images and proves the dichotomous relationship between them by using mathematical and statistical methods. On the basis of the study the author proposes the use of old mathematical methods in the new field of activity, in the specific case when working with an array of data, including artistic and cultural imagery
The main topic of the present article is the perspective of the economic development of the hospitality industry in the Krasnodar region by the means of development of the accessible tourism for disabled people
The author carried out a research about the
beginning of embroidery craft in Ivanovo region in
the XIX – XX centuries. Flax weaving has become
a foundation for embroidery—one of the most
peculiar feature of Ivanovo region. The author
proves that the folk craft of embroidery has deep
artistic-vocational traditions and historical roots.
Motifs of the ornament, symbolic designs were
also common not only for North-Western Russia
but also were widespread in the present Ivanovo
region, former Vladimir, Kostroma and Yaroslavl
provinces. The research found out that those who
lived this territory used to live in Novgorod lands
that was often proved by the motifs of the
embroidery that were quite popular in that part in
ancient times. The techniques of embroidery and
patterns of the drawing echo with the ones from
Arkhangelskay province in the XVIII – XIX
centuries. By the end of the XVII and the
beginning of the XIX centuries Ivanovo region was
well-developed in crafts that became an important
part of folk culture of the Upper Volga region. The
author researches the organization of embroidery
craft after the October revolution of 1917,
formation of craft groups and their reorganizations.
It was also found out that by the middle of the XX
after the Great World War of 1941-1945 the craft
was reorganized one more time. New experimental
and creative workshops were formed; new
production locations were built for factory workers
on a state level, special favorable conditions were
created for effective work. With the advent of
Perestroyka in 1990s embroidery as a craft was
almost lost. The implication of the research is that
the history of every country entirely depends on the
artifacts which bear global information about the
epoch they were created