The article discloses a feature of graphic ornamental
motives of embroidery in clothing and household
decoration, typical for the North-West region of
Russia in the XVIII century. The semiotic status of the
Russian clothing and household decorations with
decorative ornaments embroidery with figurative
ornamental motives as a group of functionally related
items have remained very high, having both utilitarian
and sign pragmatics for millennia. Despite the sociohistorical
processes, changing the external shape of
the suit, the symbolism of embroidery patterns
remained unchanged and continued to exist until the
twentieth century. In connection with the political
events, readier subjects and fine motives can be traced
in the Russian folk embroidery due to the resettlement
of Novgorod in the XV century. This is the way from
Novgorod to Arkhangelsk and the path from Veliky
Novgorod to Vologda where Novgorod settled,
keeping their culture. It is proved, that there is a
correlation between the zoomorphic pendants, amulets
female ornaments of the tenth century and plot
embroidered with iconic ornamental motives of the
North-West region of Russia. People piously observed
the laws of their fathers and grandfathers. The
embroidery from generation to generation has been
portraying images of ancient mythology. The most
common images in the northern Russian embroidery
were the goddess of Mokos, Rozhanitsy, birds, horses,
moose, deer, and wild animals and plants, depicted in
subject compositions. The zoomorphic motives are
also the images of flying dragons, symbolizing
lightning, they are often found in Russian folk tales.
Fire Dragon was considered the protector of property
and fire. The people’s attitude to fire was special: it
was called "You sir, the King-fire", and it was
regards’ a god. One of the main roles in the
embroidery is given to the technical side. Counted
Russian embroidery stitches do not only recreate the
image, but also express its essence
The article is devoted to the theoretical coverage of
the actual system of modern humanitarian knowledge
of design concepts and advertising discourse. Design
theory and the concept of advertising discourse are
considered in relation to the area of advertising
communications, in terms of design technology. The
article also gives definitions of the concepts of
"design", "advertising discourse." It is concluded that
the application of the theory of design and advertising
discourse mastering concepts help to understand the
mechanism of transmission of cultural meanings
through its own figurative and graphic design tools
In the article, the features of style and environmental organization of merchant’s mansion in the Kuban Region are studied. Using the different evidential materials the authors describe the artistic preferences of merchants and noblemen, those were fixed in the buildings’ architecture of the surveying historical period
The article is devoted to the actual problem of progressive and regressive tendencies of Russian education. Education is considered as a socio-cultural system of three levels. Discloses the concept of value of Russian education. The first level of the value of education is its state value. The second level of the value of education is called social values. The third level of the value of education is a personal value. Between the value of education and social values, there is a direct link. The term «higher education» in Russian culture has several meanings. In the first approach, higher education is the learning outcomes of the individual. This approach is called «formal». In the second approach, higher education is a process and the result of an educational and spiritual development of the individual. This approach is called the «cultural». The educational component of the education system is extremely important. However, in the modern Russian education the importance of the educational component is reduced. Such a trend could lead to a loss of traditional forms of culture. The current crisis was caused by the Russian education loss of moral values, traditions, ideas and norms in the educational system. Therefore, the modernization of the Russian education is necessary in view of the importance of his spiritual component
The article deals with the role of national consciousness in the establishment of cultural selfidentity. The description of the above-mentioned concepts is based on structural and dynamic aspects, which as a whole give rise to the complex scientific
attitude towards the determination of sources and factors of the mutual influence of national and cultural issues in self-identification
The article examines the dichotomy of the images оf Alien/Another. Having considered the main points in understanding of this phenomenon, the author analyses the phenomenon of Alien/Another on the example of the images of superheroes/supervillains, identifies the dominant features in the images and proves the dichotomous relationship between them by using mathematical and statistical methods. On the basis of the study the author proposes the use of old mathematical methods in the new field of activity, in the specific case when working with an array of data, including artistic and cultural imagery
The article reveals the role of cultural studies in the process of learning of sociocultural attitudes, value orientations, stereotypes revealed in the process of reading various literary texts. The leading method of cultural studies in the framework of the modern
cultural paradigm is the method of understanding. A teacher creates a problem situation which is necessary for the process of mental activity and that actualizes the value orientations of a personality and creates a space for reflection on the semantre field of the problem to solve
The article reveals the peculiarities of culture as a component of socio-cultural reality. The author’s definition of the notion “culture” is presented. Major socio-cultural function of culture participating in
actualization of spiritual and social potential of mankind is identified. General and particular transformation vectors for modern culture are considered
The article analyses the transformation of the concept of female beauty in modern popular culture. It is established that under the influence of MM features of commercialization of female beauty, its representation as a certain product which is the subject of sale became dominant in a new image
In this article we consequentially examine the features of reportage in the plays by Nikolay Kolyada. After confirming, their presence follows the conclusion that using reportage features like documentary, active role of narrator’s person, etc. eliminates the figure of author, who knows everything, and intensifies the
effect of presence. The presence of these literary devices evidences that Nikolay Kolyada’s plays are mainly intend for readers