Scientific Journal of KubSAU

The article gives a psychological analysis of credit activity as a process of social exchange between the lender and the borrower. As a result of credit provision as exchange the borrower receives access to resource objects and resource relations. One of credit situations is a situation of borrower's personal default. It is introduced analysis of "personal default" concept in this article and is proposed its operational psychological definition. It is also substantiated its connection with other concepts (difficult life situation, economic stress, crisis of employment, etc). It has been studied motivational component of attitude toward credits by means of questionnaire related to credits attitude. During the study differences in motivation and purposes of crediting of potential and actual young and middle age borrowers have been found out. It has been revealed that typical motives of taking on credit are credit rigor and altruism for young people. The motive of altruistic behavior refuse is expressed by middle age persons. We have studied out connections between motives of crediting. We have found out negative connections between the motive of altruism and investment, intended use of borrowed funds, as well as between the fear of crediting and hedonism, dreaminess and conformability in crediting. Significant differences in credit purposes of young and middle-age respondents have been detected. Persons from 18 to 25 years took credit oftener for the purchase of luxury items (phone, furniture, PCs, TVs, home appliances). For borrowers from 35 to 45 years is typical to take on credits for purchase of real estate, investment in business, immediate needs – payment of medical services, repair of apartments, repayment of credit