The article is devoted to the consideration of lexical
and stylistic problems of political media discourse
translation. The work compares the English-language
fragments of the political discourse of the media and
their translations into Russian in order to identify
features of the translation of linguistic means, taking
into account their pragmatic potential. The article
emphasizes the manipulative potential of the political
media discourse with the aim of influencing public
opinion, forming the necessary attitude of the masses
to power, lexical and stylistic features of the texts of
the political discourse of the media are revealed to
realize this potential. The theoretical significance and
novelty of this study is due to the greatly increased
interest in the study of the political discourse of the
media in the aspect of translation, since the political
discourse of the media reflects social and political
events in the life of society, while an adequate
translation of the political discourse of the media
ensures the creation of the foreign political image of
the state and its political leaders. It is concluded that
the translator should not only correctly choose the
lexical and -stylistic means in the target language, but
also take into account non-linguistic factors when
choosing strategies and tactics of translation. Among
the main strategies for translating political media
discourse, one can note the selection of equivalents
and functional analogs, compensation and
generalization of meanings
The article examines new-coined place names as a part
of a virtual world in the trilogy “The Lord of the
Rings” by J.R.R. Tolkien in the translation aspect. The
translation of the realities in the fantasy style literature
is a complicated problem, as they possess some
implicit meaning that makes translating process more
difficult. It provides a complex of pragmatic
translation strategies for transformation of such linguoculturally
marked components of a fiction text,
combining the theoretical approach and the writer’s
ideas
The reality of a contemporary global society - «The
Word of the Year» and the possibility of it to be a
discourse formula are discussed in the article. In the
conditions of global development of social, economic,
political and cultural spheres the idea of a choice of the
word of the year is priority in the further development
of cultural linguistics and philology basic aspects. In
our country and abroad experts, literary critics and
common people express the opinion at the initial stage
of competition to reveal the most important words.
Frequency of the word usage, its content and clearness
are in the focus of the attention. In the article the
length of the usage is defined, this period should not be
fewer than 12 months. The choice of a word in the
different countries varies, it depends on life events at
the differentiated levels. In the analyzed countries
words are partly the same, but also differ, it means that
in diverse conditions – social-cultural, political,
economic - the thinking and mentality coincide in
general. In the conclusion it is possible to note that the
keywords, that passed the selection of the competition
«Word of the year», can be considered as a discourse
formula in different kinds of a discourse and in many
countries
The subject of the study is the discursive nature of the
electronic scientific journal "Philological aspect" in
the network environment. This work uses the method
of traditional linguistic description, the logicalsyntactic
method of studying, the method of functional
text analysis, discursive analysis, which allows
identifying the characteristics of the participants of the
discourse communication and their impacts on them.
The article deals with a new type of discourse, which
represents a combination of research, networking,
teaching, administrative, advertising, mass-media
types of discourse that are reflected in the functioning
of the electronic scientific and practical journal, and
realize on the modern electronic platform as a means
of mass information; determines the specific
characteristics of a new discourse type compared to
the traditional discourse types. Scientific novelty of
the research is to establish the constitutive features of
a research, networking, academic types of discourse in
the new discourse type, which is peculiar to the
electronic scientific and practical journal, identifying
lexical, grammatical and textual features and
characteristics of the structural-semantic and
pragmatic parameters of this discourse type. In
conclusion, it should be noted that the interaction of
different discourse types within the electronic
scientific journal is accompanied by formation of the
new discourse type of a higher level – the discourse of
electronic scientific-practical journal. The uniqueness
of the functioning of the scientific journal based on the
electronic platform enhances this interaction of the
discourses in which the imposition of all language
elements, structures, relations, strategies and
characteristics happen at the same time
In any language there are such lexico-grammatical
categories of nouns as proper names and common
names. This fact is explained with the speaker’s desire
to differentiate homogeneous subjects to individual
and unique subjects. Both has their own purpose.
Functions and aims. Being one of the subsystem of
national language, language for special purposes
provides the professional communication of people in
scientific, production and technical spheres. But
compare with a common language, language for
special purposes is more laconic and is limited with
lexis of researched scientific part. A common language
in a process of communication transfer intellectual and
emotional information; in fiction there is also esthetic
information, but language for special purposes transfer
only intellectual information. So synonyms,
homonyms and tropes are strange for language for
special purposes. Naturally, the forms of Proper names
and their role are restricted. The emotional sphere
depends on the approval of the author (denotate). So,
the emotions and estimation depend on the content not
a form of the language
The article provides the review of the main concepts of
discourse analysis, proceeding from a theoretical and
practical criterion. The approaches to the analysis of
discourse are realized in the models, which enable to
carry out a productive research of different types of a
discourse, and are generalized in a diachronical aspect.
Among them, one can find the concepts which go back
to "dialogical aesthetics" of M.M. Bakhtin and the
views of the French school of discourse analysis. The
conclusion about the efficiency of integrative approach
is drawn
When studying any subject the efficiency of a material
understanding depends upon the correctly organized
independent work of students. Students must do
consolidation of the material studied in class
independently, taking into consideration the specialty
of a foreign language, its technical direction and a
communicative aspect. When students’ independent
work is organized correctly, they have the opportunity
to develop all types of speech activity – reading,
speaking, writing and listening, developing in this way
the level of the students’ communicative competence.
And this is the key aim of a foreign language teaching
The article analyzes the particular characteristics of
the logical and psychological sides of argumentation
as a means of a persuasive effect in the speech of a
public linguistic identity. The relevance of the
research is defined by the importance of problems of
studying the language of the given linguistic
identities. The novelty is in the aspect of setting the
problem of studying various types of public linguistic
identities and in involving previously unresearched
material. The object of study is a rhetorical speech
portrait of a public language identity (prosecutor).
The subject is particularities of logical and
psychological lines of reasoning as ways of
persuasive effect. The method used is scientific
description with elements of speech portraying,
observation. As a whole, the speech of the prosecutor
corresponds to the rhetorical canons, having a
standard logical composition: introduction, analysis
and evaluation of the evidence gathered in the case,
personality characteristics, conclusion. Various types
of logical and rhetorical (psychological) lines of
reasoning were distinguished in the course of the
analysis. It is found that the text is rich in affective
evaluation and metaphors. The general strategy is the
prevalence of the psychological side of persuasive
speech over the logical. The public language identity
chosen strategy turned out to be successful, i.e. it
made the speech expressive, original, assisting the formation of the judge's opinion in terms of
conviction
The article deals with the problem of onimization of
proper names and common nouns in individual-speech
nominations such as the "Thomas" vacuum cleaner. To
study the question of homonymy of proper names and
common nouns and their recognition in speech we set
the problem of preserving the identity of the proper
name to itself in speech formations designed to
transfer this proper name to the sphere of other subject
correlations, the possibility of contextual and other
identifiers to switch the original proper names and
common names into a new sphere of naming for a
period sufficient for the appearance of a new usage.
The speech affiliation of these proper name component
nominations is stressed. It is concluded that the
inclusion of proper names in the speech
denominations, despite their mass character, are of an
occasional nature and very rarely serve as a basis for
the formation of homonyms - new common words.
Proper name as a part of an individual speech name is
not a proper name in the true sense, but only an
identifier, a formant of the value of singularity,
existing only as far as its name is preserved. With the
disappearance or transformation of this name, the
proper name identifier returns to its original state
The article deals with semantic development of verbs
of the three languages different by structure (English,
Russian and Tatar). Many of derivatives on the certain
stage of linguistic development are perceived as the
basic meaning, which is a normal linguistic
phenomenon, when one lexical meaning stops being
actual and is not used any more or is used so rarely
that it is perceived as a secondary meaning. The work
represents analysis of derivative potential of verbs with
pressure meaning and common tendencies of semantic
shifts of verbs belonging to this verbal group. In
particular, among common tendencies for lexems of
this group was acquiring meanings of negative affect
on an object, destruction, processing, relation,
emotional state and denoting some kinds of
professional activity