The article is devoted to the analysis of the features of
the translation of onomatopoeic sounds when translating
a literary tale on the material of the fairy tales of K.S.
Lewis "The Chronicles of Narnia." The work compares
the English literary fairy tale and its translation into
Russian in order to reveal the laws of the translation of
onomatopoeias in the literary text. The article points out
that in children's literature a special role is assigned to
onomatopoeia when creating an indirect characterization
of the character, describing its emotional state, a certain
atmosphere. Four lexical groups of onomatopoeias are
thought to be widely represented in the fairy tales "The
Chronicles of Narnia" written by K.S. Lewis: imitations
of sounds produced by human beings; imitations of
sounds produced by animals and birds sounds; imitations
of sounds of natural phenomena; imitations of sounds of
inanimate objects. Translation of onomatopoeias into the
text of fairy tales can represent a certain problem for
translators. The article substantiates the specificity of the
equivalents selection of the English-speaking
onomatopoeic vocabulary in Russian language. It
emphasizes the special significance of the transfer of
author's onomatops, which can be translated either by
transcription or by variant correspondence. The
conclusion is drawn that in most cases the translator
seeks to select a standard onomatop as a translation
equivalent, which will naturally enter the narrative fabric
Nowadays, as a result of modernization of the Russian
higher education, it is important to improve its quality
on part of the competence approach. This article
covers the aspects of perfection of the academic
process in the sphere of a foreign language in a nonlinguistic
university. The basic components are
communicative approach use, specialty component
development, the use of the interactive education,
motivation development and the regional component
usage at lessons. Methodically correct use of these
aspects as a whole will facilitate the foreign
communicative competence development of technical
students in non-linguistic universities
Anthropocentric orientation of modern linguistics
determines the central place of the person and speech
acts in scientific research. The speech is the main tool
for the teacher to promote effective communication
and its harmonization. Therefore, it is important in the
process of pedagogical communication to select the
communication strategy that will enable faster and
more productive to achieve aims. The article considers
several definitions of communication strategies (O. S.
Issers, I. N. Borisova, Y. V. Sorokina, Y.Y. Pospelova,
O. V. Philippova), which are based on the basis of aim
setting. The communication strategy will be defined as
a complex of speech acts aimed at realizing a specific
communicative purpose. Despite the fact that
pedagogical communication is characterized by a
certain (though rather extensive) range of objectives,
there is not a single point of view about the list of
strategies of academic discourse in the scientific
literature at the moment. Among the most respected,
quoted it is possible to allocate the theory of V. I.
Karasik (explain, evaluate, promote, organize, and
control strategies), N. A. Antonova (imperative,
informative, communicative and regulating strategies),
M. A. Prisyazhnova (informative, regulatory and
contact-establishing strategy), M. Y. Aleshkov
(information-justifying, manipulative-consolidating,
expressive-appellative and monitoring and evaluation
strategy). The article considers the aims, functions of
pedagogical communication, which contribute the
using of these strategies and peculiarities of their
implementation
Nowadays a foreign language study becomes more
required; consequently, it is important to use various
technologies for an effective result after finishing the
studies. The project technique is a modern one and it
has a number of principles, such as the activity
principle, visual principle, communicative principle,
availability and realization principles, the principle of
regional specification and minimization. Their correct
use facilitates the development of a foreign
communicative competence of non-linguistic students
Combinability of psychotherapist’s speech tactics used
in the context of a therapy session is considered.
Psychotherapeutic discourse is distinguished from
similar notions of medical discourse and therapeutic
discourse. The specificity and sequential organization
of speech tactics are determined by the character of the
interaction in the dyad “therapist – client”, which is
categorized as oral unprepared semi-official nonpublic
speech. The rationale for using tactics with
therapeutic effect is to induce the reappraisal of the
problem situation in the sphere of the addressee.
Speech tactics form a syntagmatic sequence, based on
the evaluative modus of the state of affairs: moving
from a negative appraisal to a normative appraisal
(normalization tactic); from a normative appraisal to a
positive appraisal (positivization tactics).
Psychotherapist’s speech tactics are an immediate
response to the client’s preceding speech move. The
repertoire of psychotherapist’s speech tactics includes
justification, compliment, praise, joke, exaggeration,
compensation, advice, warning, sympathy, definition,
dissociation
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of the criteria for selecting keywords during
the formation of a search query. The choice of this
type of Internet communication is due, first of all, to
the fact that the search query is a text consisting
entirely of keywords, aside from that search query is
used in everyday speech practice regularly and often.
The article suggests possible criteria for the selection
of keywords; we have developed a technique for
analyzing the search query in a communicative aspect.
The main methods studies were continuous sampling
of the material, linguistic experiment and semantic and
communicative analysis. Particular attention is paid to
the difficulties arising in the analysis of requests in
which the producer's intention is not clearly expressed.
The results of the research are important for
understanding the linguistic essence of the keyword,
the principles of the formation of search queries and
can be used in the analysis of keywords in different
types of texts. Practical significance of the research is
that taking into account the given criteria in the choice
of keywords allows reducing the communicative risks
arising in the process of the search query formation
In this article, the mythological archetype of Mountain
is depicted in the interpretation of peoples of different
epochs. The comparative analysis of archetype of
Height, namely the Mountain in the R.L. Stevenson
and R. Burns creative work is carried out. The
archetype of Mountain has power and authority; it is
changeable, bright and fully depicts the archetype of
Height. Mountain is the abode of silence, modest
witness, symbol reflects the desire of a man to reach
height and hover over the earth. The archetype of
mountain is versatile, unsteady, authors transform it,
but in all cases, it accumulates the great power of
energy, strength, it reflects fear and veneration.
Moreover, the archetype of Mountain has all the
indications of ambivalence. The examined
mythologem is analyzed in Russian tales. The folklore
creativity can reflect, probably, more widely the idea
of archetype because legends, tales, heroic epics
during time were modified and changed but the main
concept often remained authentic. The analyzed
symbol is in the title of the tale – “Cristal Mountain”.
It means that symbol in the title of the article is
archetypical
The basic terms important for the linguistic and
cultural studies analysis such as "word picture of a
character" and “linguistic and cultural character type”
are described in the article altogether with the analysis
of the relationship between these concepts as
exemplified in the novel "The Godfather" by M. Puzo.
The cultural component of literary texts focuses on the
cross-cultural pragmatics, underlining the method of
linguistic and cultural character type modelling as it is
a personalized artistic concept with an intertextual
character. The research highlighted that the given
method draws excessive attention to common features
of the considered characters, therefore, partially ignoring
certain characteristics possessed by individual
characters. There are good reasons to add the research
of the word picture of the character as a part of the
individual author world picture to the method. The
article explains the rationale of a contaminated term
"linguistic and cultural image" as the best one explains
the individually expressed features of character,
ethnoculturaly determined
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of keywords from the point of view of the
degree of their semantic significance for representation
of intensions of the producer text. The study was made
on a material of texts of a search queries. The choice
of this type of Internet communication is due, first of
all, to the fact that the search query is a text consisting
entirely of keywords. The main methods studies, were
continuous sampling of the material, linguistic
experiment and semantic and communicative analysis.
The article raises the question of the hierarchy of
keywords in the structure of the search query. The
author suggests criteria for classifying keywords,
develops a technique for analyzing the search query in
a communicative aspect. The division of the search
query into more and less significant components is due
to the communicative and pragmatic intention of the
author of the text. Particular attention is paid to the
difficulties arising in the analysis of requests in which
the producer's intention is not clearly expressed. The
results of the research are important for understanding
the linguistic essence of the keyword, the principles of
the formation of search queries and can be used in the
analysis of keywords in different types of texts
The article focuses on the place of the (Thieves')
Notions in the hierarchy of values in criminal activity
from the viewpoint of functional-pragmatic typology
of linguasemiotic experience. The Notions are
intentions (intentials) that correlate to the upper (The
Thieves' Law) and lower (Limits/Thieves'
Commandments) levels of the hierarchy of values.
The Notions were described in diachronic aspect with
regard to their place and esoteric functions in the
Master Felons' Law. The functional-pragmatic
typology was aimed to show the differences in the
ways of distribution of reference features
(categorization processes), what reflects in
formalization (ritualization and folkization) of social
behaviour. Such approach was based on a panchronic
connection of the idea of informational kind to the
idea of energo-material kind. When correlating with
the upper level of the hierarchy of values, the Notions
can be considered a Random Access Memory
connected to a slow encoded memory of greater
capacity (The Thieves' Law). The Notions provide for
a faster reaction of an individual when making a
choice in criminal activity