Research of commercial organizations images presentations forms in respondent conscience is presented in the article. Structural-content peculiarities of respondent presentations of relative number of commercial structures of Krasnodar are being studied.
Semantic spaces of image-I of military school students of Russian, Chechen, Nogay and Daghestani
nationalities are considered in the article.
Method of personality semantic differential was used to study ethno psychological peculiarities of image-I.
Research gives general characteristics of differences in structures of surrounding world presentation by means of structure of image-I on the base of the material of
ethno psychological differences of respondents.
It allowed to mark out definite characteristics, having the meaning under interpersonal interrelation as in everyday as in professional plans.