Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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378 kb

RESEARCH OF ADAPTIVE FEATURES OF THE PERSON THROUGH STRUCTURALLY-SUBSTANTIAL CHARACTERISTICS OF I-IMAGE

abstract 0470903009 issue 47 pp. 130 – 154 31.03.2009 ru 4373
In the article the problem of forecasting of adaptive possibilities of the person under structurally-substantial characteristics of an I-image is examined. The given describing kinds of structural characteristics of an I-image (friable, rigid, articulated) and their substantial interpretation that allows to solve a problem of forecasting of adaptive features of the person under characteristics of its semantic space are presented
214 kb

FORMATION OF YOUTH SUBCULTURES IN BURYATIA

abstract 0370803003 issue 37 pp. 23 – 35 31.03.2008 ru 3704
Peculiarities of youth subcultures in Buryatia, their classification, and main factors influencing the appearance of youth subcultures in the period from the beginning of 1990s to 2007 are considered and analyzed in the article.
203 kb

SOCIAL VECTOR OF REALIZATION OF NATIONAL PROJECT OF POPULATION PROVISION WITH AVAILABLE HOUSING IN REPUBLIC OF ADYGHEYA

abstract 0410807002 issue 41 pp. 20 – 39 15.09.2008 ru 3452
Acceptance of housing construction financing priority in the region as an energetic impulse of its development under realization of a national project “Available and comfortable housing to citizens of Russia” is predetermined by special social relevance of given project.
319 kb

RESEARCH OF THE INTEGRATED INFORMATION VARIABILITY MODEL OF THE SUBJECTS REACTION ON THE POSITION OF CELESTIAL BODIES OF SOLAR SYSTEM AT THE MOMENT OF BIRTH

abstract 0450901009 issue 45 pp. 101 – 116 30.01.2009 ru 3298
In the article the results of investigating the information properties of the celestial bodies of the solar system and its influence on the social choice of subjects are described. The reaction of each subject to the position of the celestial bodies of the solar system at the moment of birth was recorded and was processed for this. Each subject reacted via selection of one or several of 37 social categories, which composes totally 86314 cases. By applying artificial intelligence and statistical processing technologies discovered, that the parameter of the dispersion of the information of the signs of celestial bodies depends on the distance to the celestial bodies. The basic laws that describe the reaction of the group of subjects on the effects of gravitational fields of celestial bodies.
99 kb

POLAR VIEWS ON GLOBALIZATION

abstract 0901306058 issue 90 pp. 856 – 864 30.06.2013 ru 2807
The article presents a phenomenon of globalization and its ramifications. Globalization is a complex and controversial phenomenon of unification and integration. This phenomenon can be defined in multiple ways. The article reviews the origins of the term, economic aspect of globalization, as well as its positive and negative consequences
119 kb

SOCIAL FUNCTIONS OF EMOTIONS

abstract 0671103008 issue 67 pp. 106 – 115 30.03.2011 ru 2680
The article considers emotion as a social-cultural phenomenon. In the paper is emphasized the social functions of emotions in the context of the effects which they produce in the social environment
631 kb

SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS

abstract 1291705022 issue 129 pp. 255 – 264 31.05.2017 ru 2372
The article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
326 kb

ANALYSIS OF SOCIAL AND ECONOMIC PROCESSES OF OLD-INDUSTRIAL AREAS OF TYVA REPUBLIC (ACCORDING TO THE RESULTS OF SOCIOLOGICAL INTERROGATION)

abstract 0821208028 issue 82 pp. 356 – 377 31.10.2012 ru 1990
The results of the sociological researches which open the changes in a social and economic life of old-industrial areas of the region are carried out in the article
139 kb

RADICALISM IN SOLVING THE PEASANT PROBLEM IN RUSSIA

abstract 0791205036 issue 79 pp. 511 – 525 31.05.2012 ru 1911
This article considers the problem of radicalism in solving the peasant problem in Russia in XIX-XX centuries that relates to the solution of the same tasks in the modern Russia. We studied and applied in our research the works of different authors who studied problems of national land tenure. We characterized main features of radicalism in solving peasant problem, determined directions of state policy and the specific of mentality and economic culture of Russian Peasantry in XIX-XX centuries. Based on this we made the relevant conclusions
183 kb

METHODOLOGICAL AND METHODICAL ISSUES OF THE RESEARCH ON ACTUALIZATION OF MULTILEVEL GROUP SUBJECT UNDER DIFFERENT SOCIAL CONDITIONS

abstract 1001406110 issue 100 pp. 1673 – 1690 30.06.2014 ru 1613
The article deals with consideration of the methodological and methodical issues of social-psychological study of а group as a multilevel subject. We have selected current problems of experimental studies of small groups. The basic parameters of the empirical research of multilevel group subject in different social conditions, stages and methods of study are given
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