In the article the problem of forecasting of adaptive possibilities of the person under structurally-substantial characteristics of an I-image is examined. The given describing kinds of structural characteristics of an I-image (friable, rigid, articulated) and their substantial interpretation that allows to solve a problem of forecasting of adaptive features of the person under characteristics of its semantic space are presented
Peculiarities of youth subcultures in Buryatia,
their classification, and main factors influencing
the appearance of youth subcultures in the period
from the beginning of 1990s to 2007 are considered and analyzed in the article.
Acceptance of housing construction financing priority in the region as an energetic impulse
of its development under realization of
a national project “Available and comfortable housing to citizens of Russia” is predetermined
by special social relevance of given project.
In the article the results of investigating the information properties of the celestial bodies of the solar system and its influence on the social choice of subjects are described. The reaction of each subject to the position of the celestial bodies of the solar system at the moment of birth was recorded and was processed for this. Each subject reacted via selection of one or several of 37 social categories, which composes totally 86314 cases. By applying artificial intelligence and statistical processing technologies discovered, that the parameter of the dispersion of the information of the signs of celestial bodies depends on the distance to the celestial bodies. The basic laws that describe the reaction of the group of subjects on the effects of gravitational fields of celestial bodies.
The article presents a phenomenon of globalization and its ramifications. Globalization is a complex and controversial phenomenon of unification and integration. This phenomenon can be defined in multiple ways. The article reviews the origins of the term, economic aspect of globalization, as well as its positive and negative consequences
The article considers emotion as a social-cultural phenomenon. In the paper is emphasized the social functions of emotions in the context of the effects which they produce in the social environment
The article is based on the goal - to show the
importance of working with social networks as one of
the main ways to promote the football club.
Representation of a sports organization in this field
plays a special role at the present stage of the
development of information channels. Denial of active
use of social networks in the formation of the brand of
the football club, or insufficient positioning in the
Internet space reduces the effectiveness of interaction
with the target audience. This is especially noticeable
in "communication" with the younger generation,
which actively uses social networks as one of the main
channels of communication and positioning.
Promotion of a football club in a virtual environment is
an important task, which is reflected in this article. A
competent combination of work with social networks
and the media allows solving many issues related to
the positioning of the club's brand, strengthening its
image. Active study of these issues allows us to
understand the possibilities of using modern methods
of SMM promotion of the football club better, which
allows us to keep closer contact with the target
audience, ready for dialogue and close interaction,
which allows us to obtain both reputational and
commercial benefits. Thus, the material presented is an
opportunity to explore existing opportunities and new
trends in the use of PR in the sports field, in football in
particular
The results of the sociological researches which open the changes in a social and economic life of old-industrial areas of the region are carried out in the article
This article considers the problem of radicalism in solving the peasant problem in Russia in XIX-XX centuries that relates to the solution of the same tasks in the modern Russia. We studied and applied in our research the works of different authors who studied problems of national land tenure. We characterized main features of radicalism in solving peasant problem, determined directions of state policy and the specific of mentality and economic culture of Russian
Peasantry in XIX-XX centuries. Based on this we made the relevant conclusions
The article deals with consideration of the methodological and methodical issues of social-psychological study of а group as a multilevel subject. We have selected current problems of experimental studies of small groups. The basic parameters of the empirical research of multilevel group subject in different social conditions, stages and methods of study are given