Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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131 kb

SOCIAL FUNCTION IN SYSTEM OF FUNCTIONS OF THE RUSSIAN STATE

abstract 1041410057 issue 104 pp. 765 – 774 30.12.2014 ru 1416
The article is devoted to studying of the system of functions of the social state. It considers the concept and essence of social function in the theory of the state, its relationship to the political, economic, ecological, financial and law-enforcement functions of the state
151 kb

SOCIAL DETERMINANTS OF RUSSIANBELARUS RELATIONS

abstract 1241610058 issue 124 pp. 875 – 886 30.12.2016 ru 907
The purpose of the article is to analyze the factors affecting the process of interaction, the nature of relationships and everyday life of the Russian and Belarusian communities. Use the ideas of the system, interactionist, phenomenological and sociopsychological approaches. The empirical base totaled questionnaire data of the Russian population of the Krasnodar Region; secondary analysis of sociological data of Russian and Belarusian research teams. Knowledge of the factors and content of the mutual influence of ethno-cultural practices of Russian and Belarusian ethnic communities will help to predict the interactions and facilitate their consolidation and integration
631 kb

SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS

abstract 1291705022 issue 129 pp. 255 – 264 31.05.2017 ru 2333
The article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
148 kb

ROLE OF MASS MEDIA IN SOCIAL AND ECONOMIC DEVELOPMENT OF REGIONS

abstract 1211607117 issue 121 pp. 1864 – 1876 30.09.2016 ru 840
In the article, we consider the influence of mass media on relationship of society with public authorities. As a result of the theoreticmethodological analysis the place of the press in modern society is designated, namely, we revealed that mass media are the specialized state institute having continuously developing technical and creative potential influencing providing the world and progress of a civilization. Impact of mass media on economic and political consciousness of the population is proved. For a sustainable development of the region, the mechanism providing by means of mass media effective interaction of citizens with authorities is offered
204 kb

REVIVAL OF PRESTIGE OF MANY CHILDREN FAMILY BY MEANS OF A STATE SUPPORT

abstract 1221608053 issue 122 pp. 757 – 772 31.10.2016 ru 743
In this article, a family is considered as a basis of modern society. As a result of the theoretical and methodological analysis, there was determined that a family is a form of a social system of a state making impact on the personality from birth to death, by means of formation and change of social, psychological, cultural, ethical bases, differing by means of united economic space, moral communications, interrelationships. Owing to social and economic, political, psychological changes of the country, the life of the population and the model of a family were changed, so the economy of family business turned into individual economy of societies that led to the development of a consumer relation of a society, economic recession, deterioration of ecological situation of environment. Proceeding from selective inspection of budgets of households, there was revealed that the more children in a family, the worse it’s standard of living, so in full families at the appearance of one child the standard of living decreases by 16%, the second child – for 30%, the third – for 50%. According to Rosstat, there was defined that the living conditions also depend on a number of children in a family. On average, better living conditions are at the citizens living lonely with 34 sq. m of living space, the share on a family from three people – 11 sq.m of living space on the person. Different forms of support are given for improvement of life quality of large families by the state. In the article, there was considered one of the key forms of the state support – improvement of living conditions of families having three and more children, namely granting of free of charge land plots in property and providing them with necessary infrastructure. There was offered the alternative mechanism of the solution of housing problems of large families which realization will allow to reduce a social inequality of different segments of the population, will provide the rejuvenation of the nation, both in demographic, and in socio-cultural value
146 kb

RESEARCH WORK AS A FACTOR OF FORMATION OF PROFESSIONAL COMPETENCES OF UNIVERSITY STUDENTS

abstract 1311707022 issue 131 pp. 206 – 216 29.09.2017 ru 649
The transformation of society, its subsystems and institutions led to the changing requirements of professional competencies of graduates. Among the most significant types of professional activities in national standards research activities are called. Accordingly, an important role in preparation of graduating students of institutions is now played by such form of independent work as research activity. The article is devoted to the study of the influence of scientific-research work of students on the formation of their professional competences. It discusses the concept of competence, research work of the student. Presents the results carried out by the authors of the sociological research devoted to the study of attitude of students of Kuban state technological University for the research work. The basic forms of research work done by students are pointed. The ideas of respondents about the role of scientific work in training and social mobility of graduates are considered. Key qualities and competencies that can be formed in the process of employment of research work are certain. Among them the most important the respondents believe the skills of working with information, skills of selfeducation, development of creative abilities
319 kb

RESEARCH OF THE INTEGRATED INFORMATION VARIABILITY MODEL OF THE SUBJECTS REACTION ON THE POSITION OF CELESTIAL BODIES OF SOLAR SYSTEM AT THE MOMENT OF BIRTH

abstract 0450901009 issue 45 pp. 101 – 116 30.01.2009 ru 3256
In the article the results of investigating the information properties of the celestial bodies of the solar system and its influence on the social choice of subjects are described. The reaction of each subject to the position of the celestial bodies of the solar system at the moment of birth was recorded and was processed for this. Each subject reacted via selection of one or several of 37 social categories, which composes totally 86314 cases. By applying artificial intelligence and statistical processing technologies discovered, that the parameter of the dispersion of the information of the signs of celestial bodies depends on the distance to the celestial bodies. The basic laws that describe the reaction of the group of subjects on the effects of gravitational fields of celestial bodies.
378 kb

RESEARCH OF ADAPTIVE FEATURES OF THE PERSON THROUGH STRUCTURALLY-SUBSTANTIAL CHARACTERISTICS OF I-IMAGE

abstract 0470903009 issue 47 pp. 130 – 154 31.03.2009 ru 4331
In the article the problem of forecasting of adaptive possibilities of the person under structurally-substantial characteristics of an I-image is examined. The given describing kinds of structural characteristics of an I-image (friable, rigid, articulated) and their substantial interpretation that allows to solve a problem of forecasting of adaptive features of the person under characteristics of its semantic space are presented
148 kb

REFORMING HIGHER EDUCATION: DISCOURSE AND PRELIMINARY RESULTS

abstract 1041410081 issue 104 pp. 1094 – 1106 30.12.2014 ru 953
The article reviewed the preliminary results of the conversion of native high school, based on a study of the all-Russian scale, carried out by scientists of the Institute of Sociology of the Russian Academy of Sciences
139 kb

RADICALISM IN SOLVING THE PEASANT PROBLEM IN RUSSIA

abstract 0791205036 issue 79 pp. 511 – 525 31.05.2012 ru 1846
This article considers the problem of radicalism in solving the peasant problem in Russia in XIX-XX centuries that relates to the solution of the same tasks in the modern Russia. We studied and applied in our research the works of different authors who studied problems of national land tenure. We characterized main features of radicalism in solving peasant problem, determined directions of state policy and the specific of mentality and economic culture of Russian Peasantry in XIX-XX centuries. Based on this we made the relevant conclusions
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