The article examines the ethical aspects of online
communications in modern social networks. In the
course of the study, the function "pumping an avatar",
first proposed to users of the social network
"VKontakte" on April 1, 2017 as a comic and
innovative version of the congratulations on the Day of
Laughter of their friends on the Internet, was studied.
Some of the ethical aspects of the network innovation
under consideration have been identified. The results
of a questionnaire survey of students of Kuban State
Technical University about the perception of the new
online format of the April Fool's Day are given. The
factors limiting in 2017 the diffusion of this innovation
function among Internet users are considered. The
results of the analysis of the reasons for both negative
and positive attitude of Kuban State Technical
University students to the possibility of making comic
visual changes to the account of other users without
their knowledge are presented. In the course of the
study it was revealed that the individual model of
behavior of the respondents on the Day of Laughter in
many respects correlated with the model of their
friends' behavior on the social network «Vkontakte».
There is a hypothesis that if technical barriers to
communication are eliminated, the next year may be
seen viral effects both in distributing information about
the avatar-pumping function itself in the social
network, and in distributing content created with it
As a result of studying the territorial nature of demographic processes and structures in the Republic of Tyva was selected fourth groups of kojuurou and demographic policy
The article is devoted to social wellbeing as an integral
indicator of the socio-psychological state of the
individual, social groups and society as a whole.
Various methodological approaches to the definition
of this category were examined. The article presents
the results of the sociological research carried out by
the authors devoted to the study of social well-being of
the residents of Sochi in the post-Olympic period.
Based on the analysis of empirical data, the following
indicators are certain: satisfaction of residents with
their financial situation, living conditions and health
status; the level of optimism in the context of personal
and social life in the short time perspective, the degree
of conflict in the city between different social groups
and trust of habitants to the Central, regional and local
authorities. The main problems of Sochi and possible
ways of their solution, according to opinion of local
residents are presented. The article studies the opinion
of citizens to such nationwide processes as the
annexation of the Crimea to Russia and the imposition
of sanctions against our country, as well as retaliatory
sanctions of the Russian Federation. Special attention
in the survey is devoted to the attitude of local people
to the Olympics in their city and the use of Olympic
legacy, as well as the preparation and holding of
football World Cup in 2018
The results of the sociological researches which open the changes in a social and economic life of old-industrial areas of the region are carried out in the article