Name
Kuznetsova Oksana Aleksandrovna
Scholastic degree
•
Academic rank
associated professor
Honorary rank
—
Organization, job position
Kuban State Technological University
Web site url
—
—
Articles count: 1
Producers and consumers in the system of the operating social and economic relations as a complete object with steady interests for an introduction of innovations are considered. The concept of the “innovation” of market subjects which reflects the features of scientific, technical and production potential of the producer and qualitatively changing needs of the consumer is considered; on the one hand, it characterizes the internal innovative abilities of the founder and the producer of the goods, and with another - changing motivational installations and requirements to nature of consumption of the offered goods and services from their user