Name
Gusakova Ekaterina Petrovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State University
Web site url
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Articles count: 1
The article considers the main feature and role of private label of retail chains. The product categories and CTM-classification are marked out in there. A positive experience in creating and promotion of CTM on the example of the "Magnit" company is also considered