Name
Luginina Anna Grigorevna
Scholastic degree
•
Academic rank
—
Honorary rank
—
Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 1
The article studies the works of the theorists of postindustrial
and information concepts of the society’s
development. The author thoroughly examines the role
of these paradigms in shaping perceptions of the
modern socio-cultural space. He notes the high
prognostic value of the studies for understanding the
phenomenon of the Network society. The author draws
attention to the fact that they cannot fully describe the
current state of social space and do not have the
required methodological diversity. It is noted that new
ways of thinking and organizing objects of the virtual
environment are required. According to the author, it is
important to designate the information as one of the
priority components of the transformation process in
society. Technology and the Internet mediated
communication creates a new type of social relations,
switching attention to the creation of social
communications as a play environment of interactions.
Compression of the space-time continuum described in
terms of information and global social space
redirection, helps to comprehend the locality, mosaic
and fragmentation of the occurring type of sociality.
This phenomenon appears due to the involvement of
individuals in the total communication system that
turns out to be the cultural manipulation, affecting the
needs and behavior in all spheres of life, as the
information acquires the ability to program. Internet
creates the illusion of fullness of socially demanded
actions and expectations. The article shows that the
interest in the phenomenon of image reality is
increasingly growing among the social thinkers, who
see it as the future state of the social space. The author
draws attention to the fact that the development of the
online world is defined by the main task of the modern
human sciences, the solution of which is carried out by
the ordering and value ranging the virtualization
phenomena, by the optimization of methods of control
over the interaction of real and virtual realities