Name
Chugunova Natalia Urievna
Scholastic degree
•
Academic rank
—
Honorary rank
—
Organization, job position
Amur State University named after Sholom Aleichem
Web site url
—
Articles count: 4
The concession is understood by the authors as one of
the main ways of creating, denoting or highlighting the
meaning of inferiority in the media text. The main
function of the concessionary relations is the
realization of the contradiction of the ineffective basis
(the concession event) and the actual effect that is
contrary to it, contrary to what is expected. The article
gives a typology of concessive constructions as
constituents of the concession field. There is the
incompatibility of two situations in such constructions,
their mutually exclusive nature is established and it is
confirmed that there is the simultaneity of the
coexistence of these situations. The paper analyzes the
representativeness of the real-concessional,
concomitantly-presumptive and intensively conceding
situations. The authors classify concessions in the
structural-semantic aspect, revealing additional values
(restrictive, comparative, connecting, conditional,
etc.). The material of the study is constructions, seized
by the method of continuous sampling in the amount
of 500 units from the certain Internet publications and
newspapers. It was applied the method of continuous
sampling and the synchronous-descriptive method,
including the methods of classification,
systematization and analysis to the analysis of linguistic material. The authors of the article come to
the conclusion that in the field of conciseness of
modern media text, the leading modification of the
significance of a concession is the actual concession
value. The semantics of the concession is represented
in the language of journalism by a multidimensional
system of means for formalizing the relations of
inverse conditioning
The article presents an analysis of the results of the
study of the ability to put aims in modern youth.
Putting aims is considered by the author as a design
competence that has got great importance, both in
social design and in planning the prospects of one's
own life. We have identified the existence of problems
in the design of their own life prospects for young
people. At the pilot study level, it can be confidently
asserted that goal-setting as a design competence is not
formed at the proper level among young people and
therefore it requires special attention on the part of
educational authorities and youth policy
In a highly competitive environment, companies strive
to apply new information technologies in their
communication activities using the Internet. One of
these technologies is the official website of the
company, and nowadays the landing pages are gaining
popularity and importance. The authors describe a
number of principles, which are used by modern
developers of multi-page and one-page sites. In
addition, the article classifies the directions of the
official website of the company. The authors have
proved the advantages of landing pages against
conventional web resources
The article is devoted to one of the most effective
modern means of promotion - direct marketing, which
is provided with the help of high integration of
marketing functions, high targeting, speed and
interactivity are achieved in cooperation with target
audience, and rationalization of communication costs
is ensured. Direct marketing is described from three
positions: as a distribution channel, which ensures the
sale of the firm's product directly to the end consumer
without the participation of trade intermediaries; as a
means of promoting products, based on the use of
databases and the combined usage of several forms of
communication with the target audience; as a special
kind of marketing activity (in a virtual environment).
The authors refer direct marketing to synthetic
marketing communication, formed on the basis of
combining two key types of promotion - personal
selling and advertising. The article deals with the key
principles of using direct marketing and the main
forms of its implementation. The article draws your
attention to categories of suppliers that form direct
marketing services. The types of organization of the
communication process are distinguished through
direct marketing, the stages of planning and
implementation of the direct marketing campaign are
described in details