Name
Shabashova Viktoria Vladimirovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State University
Web site url
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Articles count: 1
The reality of a contemporary global society - «The
Word of the Year» and the possibility of it to be a
discourse formula are discussed in the article. In the
conditions of global development of social, economic,
political and cultural spheres the idea of a choice of the
word of the year is priority in the further development
of cultural linguistics and philology basic aspects. In
our country and abroad experts, literary critics and
common people express the opinion at the initial stage
of competition to reveal the most important words.
Frequency of the word usage, its content and clearness
are in the focus of the attention. In the article the
length of the usage is defined, this period should not be
fewer than 12 months. The choice of a word in the
different countries varies, it depends on life events at
the differentiated levels. In the analyzed countries
words are partly the same, but also differ, it means that
in diverse conditions – social-cultural, political,
economic - the thinking and mentality coincide in
general. In the conclusion it is possible to note that the
keywords, that passed the selection of the competition
«Word of the year», can be considered as a discourse
formula in different kinds of a discourse and in many
countries