The image of the Other/Alien is the litmus test according to which researchers can determine the state of the disease of society, its fears and hopes in a certain period of social and cultural development. The author of this article on the example of fictional Other/Alien, has manifested the images of superheroes and supervillains of American comics; he proves the relationship between attitudes of society, paradigmatic for certain periods of the history, with the construction clothing marker Other/Alien. Turning to the two periods of XX century American history, the researcher has traced the evolution of the characteristics of narrative images, typical for these stages, revealed the main socio-cultural processes that influenced the creation of such images in popular culture, and came to the conclusion that the mood of the American Society of the Great Depression period and the World war II is well reflected in the narratives of the time, in particular, in the comics. Clothing of superheroes like images Other / Alien were dictated by certain cultural, historical, social, and political ideas. During the Great Depression, Another becomes a “good” alien. His appearance is caused by the mood and hopes of people of that time; the character appears to be able to change the usual course of things. The Second World War gave birth to a new type of the Other, the personification of all US national values. Another - now is not an alien. He is one of us, but he has the same supernatural powers aimed at justice, not only in the mood of the American Society but in the whole world