Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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148 kb

MM AND NEW CONCEPTUAL FILLING OF IMAGE OF FEMALE BEAUTY IN MODERN POPULAR CULTURE

abstract 0981404097 issue 98 pp. 1369 – 1382 30.04.2014 ru 1730
The article analyses the transformation of the concept of female beauty in modern popular culture. It is established that under the influence of MM features of commercialization of female beauty, its representation as a certain product which is the subject of sale became dominant in a new image
137 kb

PECULIARITIES OF CINEMATIC CREATIVITY OF N.V. GOGOL

abstract 0971403029 issue 97 pp. 395 – 406 31.03.2014 ru 1612
We consider the particular manifestations of the movies in the Little Russian novels and works of St. Petersburg period of N.V. Gogol. Visuality, editor’s taste and changing of scenes are a manifestation of the creative manner of Gogol throughout the creative life, but we will focus on only two periods of his work
174 kb

SOCIOCULTURAL PROJECTS OF DM. MEREZHKOVSKY AND I. ILYIN

abstract 1291705013 issue 129 pp. 156 – 169 31.05.2017 ru 1604
The article is devoted to utopian projects of Dm. Merezhkovsky «The Third Kingdom» and I. Ilyin «The Russian Idea». The methodological basis of the study is a phenomenological concept of «life-world». The utopia considered in the present paper as a phenomenon of sociocultural reality, including the characteristic features of the civilization on the basis of which it is formed. Projects directed to the synthesis of religion and culture through spiritual rebirth of man. The specificity of utopias is revealed – spirituality and metaphysics, which allowed to define them as sociocultural projects
141 kb

THE VALUES OF THE ART OF RUSSIAN EMBROIDERY IN THE FOLK CULTURE AS A SOCIO-CULTURAL PHENOMENON

abstract 1311707075 issue 131 pp. 914 – 923 29.09.2017 ru 1603
A study of the Russian costume and household items was carried out. It is proved that folk art of embroidery has deep artistic and craft traditions and historical roots and is a special socio-cultural type of folk culture. The ornaments were one of the characteristic features of Russian clothing, its technical techniques of embroidery, specific ornamental motifs and colors, which determine its originality, being, as it were, a passport of culture, its historical path, intercultural and interethnic ties. It is determined that decorative decoration with embroidery of costume complexes, related to archaism, is the value of Russian folk culture at historical stages as universal values. The nature and quantity of embroidery, even the semantic meaning of ornamental patterns, depended on the expediency, characteristic of folk clothes, on reasons of economy, age and local differences, and various customs in accordance with which clothes were used. Images of ancient Slavic mythology came into folk embroidery and lived there for centuries not by chance. They decorated clothes, towels, and ghosts, which had important ritual significance during folk festivals and traditional rituals. The people faithfully observed the laws of fathers and grandfathers, along with them, from generation to generation, images of ancient mythology also came. The implication of the research is that the history of every country entirely depends on the artifacts which bear global information about the epoch they were created
124 kb

BALMONT - A CHILD OF DOSTOEVSKY’S EPOCH

abstract 0801206023 issue 80 pp. 288 – 298 30.06.2012 ru 1576
What connection is more stable: Balmont and Nietzsche or Balmont and Dostoevsky? Finding some similarities of childhood motives in the works of Balmont and Dostoevsky, the author of the article shows that Balmont glorifies the childhood of the child of God, perceiving him as " the first word ", etymon of human life and personality, deprived of any subjective description appearing in the primordial, - paradisial - content and spontaneity. In this "guarding genius" of Dostoevsky became a support for a prominent poet whose faith gave amazingly generous harvest in 20-s, when reference to Dostoevsky became permanent
259 kb

DICHOTOMY OF THE IMAGES OF SUPERHEROES AND SUPERVILLAINS IN AMERICAN COMICS

abstract 1031409024 issue 103 pp. 363 – 378 30.11.2014 ru 1491
The article examines the dichotomy of the images оf Alien/Another. Having considered the main points in understanding of this phenomenon, the author analyses the phenomenon of Alien/Another on the example of the images of superheroes/supervillains, identifies the dominant features in the images and proves the dichotomous relationship between them by using mathematical and statistical methods. On the basis of the study the author proposes the use of old mathematical methods in the new field of activity, in the specific case when working with an array of data, including artistic and cultural imagery
136 kb

DESIGN IN ACTUAL ADVERTISING DISCOURSE: SOCIAL AND CULTUREL MEANING AND FUNCTIONS

abstract 1141510034 issue 114 pp. 468 – 477 30.12.2015 ru 1410
The article is devoted to the theoretical coverage of the actual system of modern humanitarian knowledge of design concepts and advertising discourse. Design theory and the concept of advertising discourse are considered in relation to the area of advertising communications, in terms of design technology. The article also gives definitions of the concepts of "design", "advertising discourse." It is concluded that the application of the theory of design and advertising discourse mastering concepts help to understand the mechanism of transmission of cultural meanings through its own figurative and graphic design tools
146 kb

THE ROLE OF NATIONAL CONSCIOUSNESS IN THE FORMATION OF CULTURAL SELFIDENTITY

abstract 1041410068 issue 104 pp. 900 – 912 30.12.2014 ru 1373
The article deals with the role of national consciousness in the establishment of cultural selfidentity. The description of the above-mentioned concepts is based on structural and dynamic aspects, which as a whole give rise to the complex scientific attitude towards the determination of sources and factors of the mutual influence of national and cultural issues in self-identification
136 kb

MUSIC BY L. VAN BEETHOVEN AND V.A. MOZART IN JAPANESE ANIMATION

abstract 1321708031 issue 132 pp. 391 – 398 31.10.2017 ru 1305
The author of the article considers the experience of citing academic music in Japanese anime. Composers of Japan, along with modern music, use fragments from the world's musical heritage. The most cited are the works of L. van Beethoven (Symphony No. 5) and V.А. Mozart (the aria of the Queen of the Night from the opera The Magic Flute, Sonata D-dur (K448) for two pianos). In the process of citing the classical heritage, music can either perform an illustrative function, or play the role of the semantic initiating anime as a synthetic art form
137 kb

CULTURE AS A COMPONENT OF SOCIO-CULTURAL REALITY

abstract 1031409068 issue 103 pp. 1008 – 1018 30.11.2014 ru 1289
The article reveals the peculiarities of culture as a component of socio-cultural reality. The author’s definition of the notion “culture” is presented. Major socio-cultural function of culture participating in actualization of spiritual and social potential of mankind is identified. General and particular transformation vectors for modern culture are considered
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