Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Grebenshikova Nadezhda Andreevna

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Kuban State Agrarian University
   

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Articles count: 1

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MARKETING PLANNING AND ITS ROLE IN DETERMINING STRATEGIES OF ORGANIZATIONS

abstract 0991405078 issue 99 pp. 1138 – 1153 30.05.2014 ru 1933
Nowadays, the market is in the process of constant change, when marketing techniques improve. Success in this market is available only to those organizations that take appropriate marketing decisions. Professionalism and understanding of the marketing prospects for sustainable development organizations provide an economic entity
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