Scientific Journal of KubSAU

This article deals with the problems and prospects of development of the digital economy of Sub-Saharan Africa. The work will examine the relationship between the development of new information and communication technologies (ICT) and the formation of civil society in the region. The stages of implementation of Internet technologies will be explored. The development in different countries according to national circumstances, understand the basic functions of the new ICT in the development of civil society and freedom of expression and development trends in the region will be studied. Africa itself is not the leader in terms of providing access to a communication area, only 13% (according to research by the World Bank), the inhabitants of the continent using the Internet. But it’s observed in Africa a high growth of the World Wide Web users in a relatively short period. Subsaharan Africa is one of the developing parts of Africa, taking into account the higher interest of the residents, technology is developing faster and the communications is the higher quality, The reason why young people have access to educational, take part in the dialogue with people from different countries, learn about the labor market, are part of a large community of interest, and in consequence are more critical of what is happening around. The article gives a definition of "digital economy" ; the graphs and charts that reflect the level of ICT development and participation of civil society in their distribution ; the participation of civil society in their dissemination ; review: dynamics of development of the digital economy, dynamics of the African telecommunications market, mobile market and all in the region's economy, the incredible pace of development of Internet technologies, socio-economic problems and challenges, the emergence of new jobs, new technology is providing the usual banking services, the emergence of e-government and its impact on the quality of customer service, the appearance of new educational technologies and resources, prospects of technology development and society under the influence of these technologies and more are considered. the data of the World Bank, the UN, Wireless intelligence, PwC, Internet world stats, UIT, GSMA, eMarketer, CNUCED and others. It is a question of purely African technologies like M-Peza, SenGeoSante, Medafrica, Mpedigree, Matibabu and others are used in the article

The author’s concept of improving the efficiency of the use of information ressources in the international brands management in the global consumer market is considered. The idea of the concept is to create a new intelligent automated marketing information system of the organization and management of information resources and their adequate (semantic-linguistic, logical and statistical analysis) use in the management of international brands in the global consumer markets. The core of this system is a domain ontology that potentially makes possible to control and transfer an experience in the marketing environment. It is concluded that with further development of the concept, in particular on progress in the structuring of information and knowledge of the subject area, with success in the selection and formation of rules of logical inference, and from the success of the presentation in their native form will largely depend on building an effective intelligent automated training of marketing information systems