Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Khachak Fatimet Ruslanovna

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Kuban State Agrarian University
   

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Articles count: 1

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THE AUTOMATED SUBSYSTEM FOR ADVERTISING BUDGET PLANNING

abstract 1201606013 issue 120 pp. 223 – 238 30.06.2016 ru 443
The article describes the structure, the algorithm and the example of using of an automated subsystem for advertising campaign budget planning. This subsystem enables automated distribution of funds allocated for the advertising budget, by types and items of promotional activities, taking into account the effectiveness of a particular kind of advertising, as well as the seasonal changes on individual expenses items. The article substantiates the relevance and the need for the development and testing of the subsystem described by the example of "Kairos" Ltd
.