Scientific Journal of KubSAU

This article discusses the development of agrotourism and its benefits for the modern urbanized man. In the study, it appears that this type of activity has a wide range of targets in different countries. However, in Russia - it is not only a way of familiarizing travelers to rural life, but also an opportunity to create new jobs and new employment areas of the rural population, which is especially important in the current economic climate. The authors believe actual activation of this sphere of activity in the Yeisk district of the Krasnodar region, which is characterized by a diversified orientation of peasant and private farms, and which has a high agricultural potential. On the basis of the available resources of LTD "JASENSKIE ZORI" it is proposed to organize two options eco tours, designed for different times of the year (for the season June - September and October - May). Tours various programs planned, enabling and enjoy outdoor activities, and participate in the harvest, and get acquainted with the peculiarities of the region, its flavor and attractions. The features of this type of holiday are its democratic value, because it does not require large capital costs for the farmer, and the life of a rest close to the realities of rural life