Scientific Journal of KubSAU

The article explores the problems of improving the efficiency of supply and sales activities of agricultural producers; the set of events to improve the efficiency of supply and sales activities is presented by three main groups, the first of which is associated with the development of infrastructure support (it extends the opportunities of economic entities by selecting the best channels and timing of the implementation of the production and acquirement of resources), the second is associated with the development of the sale and supply cooperatives (it allows you to consolidate your interests, to minimize distribution costs and provides more favorable conditions of realization of production and purchase of material resources), the third is associated with the increase of management efficiency of supply and sales activities (it ensures the growth of efficiency and quality of the most adopted managerial decisions, minimizes risks and mistakes in the choice of behavior model an economic entity on the market) it justifies the thesis that the increase in the efficiency of the supply and sale activities at the economic entity level resulted from the development of information system management, eventually, will bring additional direct and indirect economic benefits is justified, the methodology of the basis of optimal logistics centers' network that implements potato storage and pre-sale preparation functions, which at the first stage involves defining the volume of commercial potato in terms of districts, at the second stage - justifying potentially advantageous placement of logistics centers taking into account the location of transport hubs and the production volume of potato in the surrounding areas, at the third stage - working out of the economic and mathematical model for optimization of logistics centers taking into account the different level of security requirements storages while minimizing traffic volumes of potatoes put in storage

The article defines the exchange in the reproduction process of the place, as well as expanded function of the market as the main institutional forms of organization of exchange relations. It is noted that the integration of economic entities in the sphere of exchange has been carried out within the framework of conducting marketing and supply activities and the consolidation of economic agents' interests within the boundaries of the localized economic spaces of different level; we have also disclosed the contents and functions of supply and marketing activities, considered the feasibility of establishing in the economic entities of different types of units, specializing in the implementation of the functions of logistics and sales, as the basic principles of the organization of supply and marketing activity stand out the principles of planning synchronization, the principle of efficiency, efficiency, centralization and technology. It is stated that the composition and functions of the system supply and marketing activities of business entities are formed under the influence of a set of external and internal factors, and the choice of models for organizing supply and marketing activities significantly affected the quality of the competitive environment as the main factors influencing on the strategy and tactics of supply and marketing activities, highlighted the level of development of the market infrastructure and the level of development of the economic entity; it is argued that the level of complexity of the system supply and marketing activities is determined by the positioning of the business entity in the local markets, the level of competitiveness and development strategy, management system - marketing activity is seen as a complex hierarchical structure, where the main actors are: the state, regional authorities and market agents, rational interaction between the levels which can be achieved only if the optimal combination of the methods of state regulation of the economy and market mechanisms of self-regulation of economic systems at all levels