Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Koltakova Galina Vladimirovna

Scholastic degree

—

Academic rank

—

Honorary rank

—

Organization, job position

Lugansk National Agrarian University
   

Web site url

—

Email

g_kolt@ukr.net


Articles count: 1

129 kb

THE DEFINITION OF THE COMPETITIVE STRATEGY OF THE ENTERPRISE

abstract 1301706060 issue 130 pp. 846 – 855 30.06.2017 ru 260
In the modern conditions of development and improvement of technical and technological factors of the development of production, it is necessary to approach to issues of planning and further development of the enterprise more carefully, taking into account the volume of production and number of sales. Process of production depends not only on internal factors. It depends also on external factors related to the external environment of a business entity. The activities of marketing services should be focused on the choice of development strategies, which allowed maximizing profits and minimizing risks associated with the accelerating changes in market conditions. The relevance of the topic is due to insufficient experience of the use of methodological approaches associated with the use of economic as the market potential. Theoretical aspects used in practice and agricultural enterprises in modern market conditions will be able to use of available resources to define their own goals. It is especially important to consider the risks associated with competitive advantage of other goods producers. One of possibilities will allow agricultural enterprises to improve their performance in selling the products used in completing the models. The main feature is the consideration of factors under uncertainty associated with a competitive advantage. Thus, modeling of production volumes and range of products will allow the company adapt quickly to external conditions and increase the volume of realization of the product
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