Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Pupkova Yuliya Valentinovna

Scholastic degree


Academic rank

Honorary rank

Organization, job position

Kuban State Technological University
   

Web site url

Email

pupjul@mail.ru, pupjul@rambler.ru


Articles count: 1

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ETHICAL ASPECTS OF INNOVATION IN VIRTUAL COMMUNITIES (ON THE EXAMPLE OF THE APRIL FOOLS' JOKE IN THE SOCIAL NETWORK "VKONTAKTE")

abstract 1331709059 issue 133 pp. 771 – 785 30.11.2017 ru 470
The article examines the ethical aspects of online communications in modern social networks. In the course of the study, the function "pumping an avatar", first proposed to users of the social network "VKontakte" on April 1, 2017 as a comic and innovative version of the congratulations on the Day of Laughter of their friends on the Internet, was studied. Some of the ethical aspects of the network innovation under consideration have been identified. The results of a questionnaire survey of students of Kuban State Technical University about the perception of the new online format of the April Fool's Day are given. The factors limiting in 2017 the diffusion of this innovation function among Internet users are considered. The results of the analysis of the reasons for both negative and positive attitude of Kuban State Technical University students to the possibility of making comic visual changes to the account of other users without their knowledge are presented. In the course of the study it was revealed that the individual model of behavior of the respondents on the Day of Laughter in many respects correlated with the model of their friends' behavior on the social network «Vkontakte». There is a hypothesis that if technical barriers to communication are eliminated, the next year may be seen viral effects both in distributing information about the avatar-pumping function itself in the social network, and in distributing content created with it
.