Name
Sekerin Vladimir Dmitriyevich
Scholastic degree
•
Academic rank
professor
Honorary rank
—
Organization, job position
Kuban State Agrarian University
Moscow State University of Mechanical Engineering
Web site url
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Articles count: 2
The purpose of this article consists in disclosure of key
theoretical and practical questions of introduction of a
concept "green logistics" for increase of activity
efficiency of economic entities in agro-industrial
sector and decrease in level of negative impact of this
sector on a global ecosystem taking into account the
happening global transformations in world economy.
Within this article, various aspects characterizing
world economic, ecological, technological trends that
define the future of a modern civilization were studied.
It allowed concretizing the main ideas of use of green
logistics in agro-industrial sector. The business model
for the agricultural enterprises and farms based on
ecologically responsible logistic approach is offered
considers transformation of world economy (transition
from wasteful and to a sustainable development and
green economy), the directions of ecological trends.
For agro-industrial sector use of a concept "green logistics" it at the same time both a way of
optimization of expenses, and a way of formation of
business reputation of the new quality focused on
increase of ecological and social responsibility of
business of the agricultural enterprises and farms. The
green logistics used in agro-industrial sector allows to
reduce the level of environmental risks which are
connected with production of agricultural raw
materials and finished agricultural goods
In the article it is proved that prompt entry of Russia
into the market caused a set of practical and theoretical
problems in various spheres of public life of the
country. The Russian economy endures the period of
deep system transformations that allows defining it as
the economy of transitional type characterized at the
microlevel by transformation of economic subjects,
conditions and the directions of their activity,
formation of essentially new control system of
enterprise structures, the system of marketing becomes
one of which rod elements. The innovative approaches
to segmentation of the markets and positioning of
goods which are based on reconstruction of market
space by means of application of a complex of the
unique decisions considering features of functioning of
the company, specifics of the market, and also specific
social and economic conditions of conducting
economic activity are investigated. The main
directions of search of unoccupied market niches are
revealed, the comparative characteristic of two
essentially excellent strategy of activity of the
company – is carried out when conducting competitive
fight and at refusal of this fight as a result of formation
of market zones, free from the competition. The
technique of formation of market zones, free from the
competition is offered. Use of technologies of
innovative marketing allows to reduce the risks
interfaced to development of innovations as these
technologies give the chance objectively to estimate a potential demand to reveal a target market segment
and to answer a question of expediency of continuation
of development or their inefficiency for enterprise
structures