Name
Bezbedov Georgy Mikhailovich
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State University
Web site url
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Articles count: 1
The article is based on the goal - to show the
importance of working with social networks as one of
the main ways to promote the football club.
Representation of a sports organization in this field
plays a special role at the present stage of the
development of information channels. Denial of active
use of social networks in the formation of the brand of
the football club, or insufficient positioning in the
Internet space reduces the effectiveness of interaction
with the target audience. This is especially noticeable
in "communication" with the younger generation,
which actively uses social networks as one of the main
channels of communication and positioning.
Promotion of a football club in a virtual environment is
an important task, which is reflected in this article. A
competent combination of work with social networks
and the media allows solving many issues related to
the positioning of the club's brand, strengthening its
image. Active study of these issues allows us to
understand the possibilities of using modern methods
of SMM promotion of the football club better, which
allows us to keep closer contact with the target
audience, ready for dialogue and close interaction,
which allows us to obtain both reputational and
commercial benefits. Thus, the material presented is an
opportunity to explore existing opportunities and new
trends in the use of PR in the sports field, in football in
particular