Name
Pupkova Yuliya Valentinovna
Scholastic degree
•
Academic rank
—
Honorary rank
—
Organization, job position
Kuban State Technological University
Web site url
—
pupjul@mail.ru, pupjul@rambler.ru
Articles count: 1
The article examines the ethical aspects of online
communications in modern social networks. In the
course of the study, the function "pumping an avatar",
first proposed to users of the social network
"VKontakte" on April 1, 2017 as a comic and
innovative version of the congratulations on the Day of
Laughter of their friends on the Internet, was studied.
Some of the ethical aspects of the network innovation
under consideration have been identified. The results
of a questionnaire survey of students of Kuban State
Technical University about the perception of the new
online format of the April Fool's Day are given. The
factors limiting in 2017 the diffusion of this innovation
function among Internet users are considered. The
results of the analysis of the reasons for both negative
and positive attitude of Kuban State Technical
University students to the possibility of making comic
visual changes to the account of other users without
their knowledge are presented. In the course of the
study it was revealed that the individual model of
behavior of the respondents on the Day of Laughter in
many respects correlated with the model of their
friends' behavior on the social network «Vkontakte».
There is a hypothesis that if technical barriers to
communication are eliminated, the next year may be
seen viral effects both in distributing information about
the avatar-pumping function itself in the social
network, and in distributing content created with it