Name
Kalitko Svetlana Alekseevna
Scholastic degree
•
Academic rank
associated professor
Honorary rank
—
Organization, job position
Kuban State Agrarian University
Web site url
—
Articles count: 13
The main indicators of the state of the dairy industry
of the Krasnodar region are given. The results of the
marketing research of consumers of the dairy
products market of the Krasnodar region are
considered. The article reveals reasons for dairy
products appeal, reasons for rejection of dairy
products, distribution channel structure, consumer
preferences for types of dairy products, the
frequency of purchase, the level of consumer
satisfaction by dairy products range, consumer
preferences for manufacturers of dairy products,
consumer opinion about the price and quality of
dairy products, characteristics of consumers portrait
by sex, age, education, occupation, place of
residence. The necessity of diversification of
activities of agricultural producers, which is a
process of allocating funds to be invested between
different objects of investment that are not directly
linked is substantiated. The possibility of processing
of milk by agricultural producers of the Krasnodar
region to meet the basic needs of the population and
guests of the Krasnodar region and the further
formation and development of the market of dairy
products in the region is pointed out. The investment
project for construction of a dairy plant is presented
and the prospect of its implementation and
compliance with consumer preferences is considered.
Negative trends in the dairy market are noted. The
prospects of development of the dairy products
market of the Krasnodar region are indicated
The article presents the results of the marketing
research of consumers and consumer preferences
that affect the formation of the market of poultry
products in the Krasnodar region. We have shown a
composition of market participants of poultry
products: agricultural organizations, private
households, small farms; trade and procurement
enterprises and their associations, consumers'
organizations; processing plants; enterprises and
organizations of industrial infrastructure
(production and technical, combined feed, transport,
construction, and others); organization of the
market infrastructure (credit, marketing audit,
insurance, wholesale and retail, information and
commercial centers, exchanges, wholesale markets,
other forming distribution and logistics system).
Using the results of market segmentation,
companies can choose the strategy of marketing to
different segments of the market (the choice
between a differentiated approach to the segment
and to the adaptation of products to each of them
and one for global sales, taking into account the
needs of all segments), or focus only on any
particular segment. Segment structure of the market
of poultry products is a division of the demand
segment of the domestic market; at the same time,
the sectors of the market dictate poultry enterprises
how to prioritize areas of their activities.
Competitive advantages of poultry organizations
appear in the case of presenting customers high
requirements for poultry products. We characterize
the approaches to the choice for the producers on
their own market niche
Volumes of funds on the activities of the program Development of the poultry in the Krasnodar Territory are presented for 2011-2013 and the years of its implementation; the evaluation criteria to achieve the targeted poultry industry program in the Krasnodar region. The results of production capacities in the livestock in the reporting period are considered. Investment projects in the sector of the Krasnodar Territory Poultry are analyzed and their prospects for the implementation and compliance with consumer preferences are assessed. State program of the Krasnodar Territory Development of agriculture and regulation of markets for agricultural products, raw materials and food (term implementation of the program 2016-2021) is described in the section on livestock subsector funding. The main issues of the agrarian and industrial complex development in the Krasnodar Region are considered. Target indicators for state program Development of agriculture and regulation of markets for agricultural products, raw materials and food are given. The need for state support of poultry subjects of agribusiness industry of the Krasnodar Territory activity in modern conditions to meet the basic needs of the population and guests of the Krasnodar Territory and the further formation and development of the market of poultry products in the region and pointed out
The article presents the analysis of theoretical and empirical results of the study of ethno-psychological peculiarities of representatives of the two ethnic groups. The results were given for comparative analysis and the semantic value sphere of personality, peculiarities of structuring experience. The research is more applied in nature and allows to optimize the structure of personnel motivation and optimal balance of formal and informal elements of the activity in interaction with employees from a practical point of view. In the study we have used data obtained on the respondents residing in the territory of the Krasnodar region and the Republic of Adyghea
The article presents and analyzes the assortment of
"Bumfa Group" with the methods of ABC analysis,
XYZ-analysis. It gives the description of the goods
offered by the organization, its customers and its
main competitors. The profile of competitive
advantages and disadvantages is compiled. It
presents the results of marketing research of
consumers acquiring products offered by LLC
"Bumfa Group" - the goods in terms of popularity,
the factors influencing the decision to purchase,
customers’ satisfaction in price, packaging and
product quality, the results of customers’choice of
new products to update the assortment, customers’
satisfaction in volume of incoming advertising
information about the products of "Bumfa Group."
The necessity to optimize the assortment of the
organization is founded. To achieve this aim we
developed a project to introduce new products in the
range of goods - wet wipes for office equipment. The
characteristics of the new product, the production
plan and performance indicators of the project are
supplied
The analysis of the development of the Russian market of means of plant protection was made. It was established that the companies-vendor of means of plant protection in Russia have a wide range of output products and extensive application areas. The leaders of the national market of products of plant protection among domestic and foreign manufacturers were identified. The condition of the production and the structure of the Russian market of rice in 2001-2013years were analyzed. The measures of government support provided for rice farmers by "program of state support of agricultural development and market’s regulation of agricultural products, raw materials and food for 2013-2020", were characterized. The analysis of the existing systems of protection of rice showed that the rice farmers have the potential of production to increase yields. Remedies for the seeds protection, controlling diseases (fungicides) and pests (insecticides) are used very rarely in the system of rice protection. A segmentation of the herbicide market in the Krasnodar region was made. The advantages of the new herbicide called "CITADEL 25" of the Singenta company, the world leader in the market of means of protection of plants, for increasing profitability of cultivation of rice were characterized. The reaction of clients to the price offer of the main herbicides for protection of rice was studied. By results of research the card of values of clients and their preferences was made. The experience of the “Singenta” company in use of the integrated marketing communications for change of values of producers of rice in the Russian Federation is given
The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered
The article focuses on the proposals of improving the efficiency of economic security of the system of higher education in Russia
This report presents the dynamics, factors and trends
in the industry of juices and juice products in the
Southern Federal District, Russia. Producing
companies in juice industry and juice production,
located in Southern Federal District are
characterized. The status of the participating
organizations of the exhibition "PRODEXPO-2015"
is investigated. Processes of strategic management
of competitiveness of factories for bottling juice are
studied. The problems of organizing the strategic
management of competitiveness of the organizations
at the micro and macro level are identified.
Activities of the “Russian Union of Juice Producers"
are analyzed. Also we present guides about
development of management of competitiveness of
manufacturers of juices and juice products in
Southern Federal District, adapted to the present
economic reality in the structural component of the
food industry in the region. They include:
expansion of the authority of the Russian Union of
Juice Producers (RUJP); organization of a national
competition for producers of juice products in
Russian Federation (designed position, its
mechanism and the symbol Award); realization of a
continuous modernization of the product line, which
is reduced to a systematic assortment management
The article reviews possibilities of application of information technologies to assess the risks. It also presents the results of a software module for the assessment of business risks