Name
Popova Elvira Igorevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 1
The main indicators of the state of the dairy industry
of the Krasnodar region are given. The results of the
marketing research of consumers of the dairy
products market of the Krasnodar region are
considered. The article reveals reasons for dairy
products appeal, reasons for rejection of dairy
products, distribution channel structure, consumer
preferences for types of dairy products, the
frequency of purchase, the level of consumer
satisfaction by dairy products range, consumer
preferences for manufacturers of dairy products,
consumer opinion about the price and quality of
dairy products, characteristics of consumers portrait
by sex, age, education, occupation, place of
residence. The necessity of diversification of
activities of agricultural producers, which is a
process of allocating funds to be invested between
different objects of investment that are not directly
linked is substantiated. The possibility of processing
of milk by agricultural producers of the Krasnodar
region to meet the basic needs of the population and
guests of the Krasnodar region and the further
formation and development of the market of dairy
products in the region is pointed out. The investment
project for construction of a dairy plant is presented
and the prospect of its implementation and
compliance with consumer preferences is considered.
Negative trends in the dairy market are noted. The
prospects of development of the dairy products
market of the Krasnodar region are indicated