Name
Nilova Nadezhda Mikhailovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 2
To develop detailed and effective business model of
bakery enterprises of consumer cooperation it is
necessary to have knowledge on strategic goods
displayed on a busy segment of the market, not only in
volumetric terms, but in the parameters that
characterize the stability of sales or consumption. The
particular relevance of this study reveals in modern
conditions of functioning. The outcome of the baking
enterprises of consumer cooperatives is more than 760
tons per day, distributed between 41 baking enterprise
producing more than 300 kinds of products. Of course,
the information on quantitative and qualitative
characteristics of the strategic positions of the range
will be a key in making managerial decisions about the
production of the program, resourcing, turnover, etc.
To solve the problem we have chosen the method of
ABC - and XYZ-analysis of assortment of production,
based on the criteria of ease of use and breadth of the
resulting information. As a result of the application of
the methods of ABC and XYZ-analysis and combining
the obtained results, we present a classification of the
range of the baking enterprises of consumer
cooperation product based on the criteria of the
contribution of commodity positions in revenue and
stability of sales
In the article, we perform an analysis of socioeconomic
activities of consumer cooperation of the
Krasnodar region. The result was determined by actual
range of problems of development of the existing
system. One of the key sectors of activity of consumer
cooperation is the bakery, where today there is an
unstable situation. Interviewing the managers and
employees of the Regional Union of Consumer
Societies of Krasnodar, enterprises of the bakery of the
system allowed us to determine that the main reason
for this situation is a poorly developed strategy of
development. To develop recommendations for
strategic development of the baking industry of
consumer cooperatives we have conducted a SWOTanalysis
based on identifying strengths, weaknesses,
opportunities and threats, assessment of potential
opportunities and threats and structuring strengths and
weaknesses. Quantitative evaluation of factors in the
matrix of SWOT-analysis experts were conducted by
involving practitioners and scientists in related fields.
The processing of research results was carried out with
the use of the instrumental medium called "extended
SWOT matrix 1.0". As a result, the research has
conclusions and gives recommendations for the use of
the strengths of enterprises to overcome the possible
threats, use the opportunities to strengthen weaknesses.
The proposed creation of a single logistics system that
will have a positive impact on the consolidation and
expansion of assortment and the range of services
provided, improve the product, change advertising
technologies, build your brand, will allow us to enter
new markets, increase production volumes of
enterprises of bakery industries of system of consumer
cooperation of the Krasnodar region